Would not have been the wisest thing to do?
Posted: Tue Feb 18, 2025 3:16 am
I do wonder whether Sinouh's tweet would have been noticed at all, among all his other light-hearted tweets, if PSV had not responded. The same question applies to the situation Lacoste recently found itself in. Would anyone have noticed that terrorist Anders Breivik is wearing Lacoste clothing? Didn't Lacoste, by calling on the court to ban Breivik from wearing this branded clothing, damage its own reputation ? We will never know.
What is important is that organizations think in advance about the impact of certain choices ghana phone number list on the reputation of the organization. A part of that, in my opinion, is also the social media policy or the social media code of conduct. In any case, policy ensures that an organization is and remains 'in control'. But how do you do that?
Private individuals vs. corporate personalities
Social media is widely used by private individuals. However, it is an ultimate instrument to load the corporate message by deploying employees. Often the CEO is the figurehead of an organization, while organizations can also put their employees more in the foreground. A term to describe these people is Corporate Personalities . These are employees who contribute positively to the reputation of the company through their external profiling, for example via social media. An organization could make a choice between: my employees are corporate personalities or my employees are active on social media as private individuals. Regardless of which choice the employee makes, guidelines must be drawn up for both scenarios.
What is important is that organizations think in advance about the impact of certain choices ghana phone number list on the reputation of the organization. A part of that, in my opinion, is also the social media policy or the social media code of conduct. In any case, policy ensures that an organization is and remains 'in control'. But how do you do that?
Private individuals vs. corporate personalities
Social media is widely used by private individuals. However, it is an ultimate instrument to load the corporate message by deploying employees. Often the CEO is the figurehead of an organization, while organizations can also put their employees more in the foreground. A term to describe these people is Corporate Personalities . These are employees who contribute positively to the reputation of the company through their external profiling, for example via social media. An organization could make a choice between: my employees are corporate personalities or my employees are active on social media as private individuals. Regardless of which choice the employee makes, guidelines must be drawn up for both scenarios.