Why is content marketing important?
Posted: Mon Feb 17, 2025 10:44 am
Specialist and niche blogs (food, photography, law, finance, etc.) often have a very high rate of traffic from Google. The content of these blogs is often called “evergreen”, universal content. For example, with SEO, finance and law content hardly changes over time. Most articles remain valuable long term, being searched and accessed for many years.
If your blog gets a lot of traffic from Google but the comments section has little interaction, don’t worry, this is a unique feature of your blog. Some advertisers choose to sponsor SEO articles instead of organizing contests, but still ensure effectiveness.
Choose appropriate blog content and how to create regular job seekers data interactions depending on the nature of your blog.
Image fromKarolina Grabowskabelong toPixabay
There are blogs that are lifestyle or opinion leader. They are short-lived. On such sites, the majority of visitors are regular visitors who come back to your blog for updates.
Give value
I’m not talking about special promotions or contests and giveaways on Facebook. This is about giving your readers what they came here for. In other words, it’s about engagement.
If your readers ask questions, answer them. If they need advice, give it. While they may not always agree with your views, you should remain objective and open-minded, respecting differences, and sharing your own. Each comment can be a greeting, an invitation to join the conversation. To maintain engagement, you need to conduct dialogue and discussion through the comments section. This will attract or encourage new people to express their opinions.
If you want to encourage direct messages from your users, use your email newsletter. Your newsletter allows you to share things with your subscribers that you don’t cover on your blog. It makes them feel more personal and closer to you, which increases the likelihood of them responding to you.
Most importantly, be authentic and be yourself. Don’t pretend your life is perfect, with fancy breakfasts, expensive cars, and fresh flowers every day. People like to see people like that, but they don’t necessarily want to be friends with them. And you want your readers to be your friends, right?
Conclude
So far I have shared rules that you can easily find on Google. However, I hope that I have planted some thoughts that can sprout into actions and these actions will help you harvest many great comments from readers.
Speaking of community, why not join the UltaHost customer community? We are always looking to bridge the gap and help you in running your business.
On the road to success, consider choosing the optimal support tools, starting with replacing your WordPress Hosting system with a higher quality VPS Hosting . Especially as you climb the ranks in the e-commerce field, you will need more advanced solutions such as migrating your services to a virtual dedicated server .
If your blog gets a lot of traffic from Google but the comments section has little interaction, don’t worry, this is a unique feature of your blog. Some advertisers choose to sponsor SEO articles instead of organizing contests, but still ensure effectiveness.
Choose appropriate blog content and how to create regular job seekers data interactions depending on the nature of your blog.
Image fromKarolina Grabowskabelong toPixabay
There are blogs that are lifestyle or opinion leader. They are short-lived. On such sites, the majority of visitors are regular visitors who come back to your blog for updates.
Give value
I’m not talking about special promotions or contests and giveaways on Facebook. This is about giving your readers what they came here for. In other words, it’s about engagement.
If your readers ask questions, answer them. If they need advice, give it. While they may not always agree with your views, you should remain objective and open-minded, respecting differences, and sharing your own. Each comment can be a greeting, an invitation to join the conversation. To maintain engagement, you need to conduct dialogue and discussion through the comments section. This will attract or encourage new people to express their opinions.
If you want to encourage direct messages from your users, use your email newsletter. Your newsletter allows you to share things with your subscribers that you don’t cover on your blog. It makes them feel more personal and closer to you, which increases the likelihood of them responding to you.
Most importantly, be authentic and be yourself. Don’t pretend your life is perfect, with fancy breakfasts, expensive cars, and fresh flowers every day. People like to see people like that, but they don’t necessarily want to be friends with them. And you want your readers to be your friends, right?
Conclude
So far I have shared rules that you can easily find on Google. However, I hope that I have planted some thoughts that can sprout into actions and these actions will help you harvest many great comments from readers.
Speaking of community, why not join the UltaHost customer community? We are always looking to bridge the gap and help you in running your business.
On the road to success, consider choosing the optimal support tools, starting with replacing your WordPress Hosting system with a higher quality VPS Hosting . Especially as you climb the ranks in the e-commerce field, you will need more advanced solutions such as migrating your services to a virtual dedicated server .