Quiz question: do you recognize them in the campaigns below?
Posted: Mon Feb 17, 2025 10:42 am
Live broadcasts. In addition to the well-known Ustream , Freeconferencecall.com (also available for the Netherlands!), Slideshare.net/zipcast and other live services, new services and products are coming onto the market that add something to the real-time experience, such as Contourroam – an adventure-proof camera, with which you can stream live images and link them to your Facebook finland phone number list Twitter and mobile phone (and much more). But also the new (mobile) applications of the Hangout function in Google+ and services such as Shaker (still in beta, there are still 1000 invites while I write this!) fall under this category.
Crowdsourcing. Matt mentioned numerous (international) well-known examples such as 99designs.com and My Starbucksidea – too bad Matt didn’t give any really new examples. Is crowdsourcing dead, integrated, or evolved into crowdfunding for example…? If anyone has nice examples, from very recent date, Matt and I would be grateful; please share them in the comments!
Contests. We know that contests work, always. Whatever there is to win. Nowadays you can also do that with Likes or (photo)tagging on Facebook , with the Google Image Labeler (link seems to have disappeared from Google as I write this), or think of the SXSW bingo during the annual event of the same name in Austin. In any case, a game or contest on your website already works well for your link building strategy, Matt proves with numbers (on an unreadable sheet)…
Gamification. More about this in a later article about Mack Flavelle of Compassenguine, but Netwerk023 recently had an evening about this with top speaker David Nieborg .
Content marketing. More about this in another story with Danny Bradbury , tech and food journalist. Moral of keynote speaker Matt: Document your knowledge! Even now that we have so many possibilities to access so much information, people often don't know how to find an answer to their question. Why? Most people don't know how to describe their problem. So help them with that.
Diagnosis
Matt showed us a number of social media campaigns and then asked us which strategies we recognize in them.
Crowdsourcing. Matt mentioned numerous (international) well-known examples such as 99designs.com and My Starbucksidea – too bad Matt didn’t give any really new examples. Is crowdsourcing dead, integrated, or evolved into crowdfunding for example…? If anyone has nice examples, from very recent date, Matt and I would be grateful; please share them in the comments!
Contests. We know that contests work, always. Whatever there is to win. Nowadays you can also do that with Likes or (photo)tagging on Facebook , with the Google Image Labeler (link seems to have disappeared from Google as I write this), or think of the SXSW bingo during the annual event of the same name in Austin. In any case, a game or contest on your website already works well for your link building strategy, Matt proves with numbers (on an unreadable sheet)…
Gamification. More about this in a later article about Mack Flavelle of Compassenguine, but Netwerk023 recently had an evening about this with top speaker David Nieborg .
Content marketing. More about this in another story with Danny Bradbury , tech and food journalist. Moral of keynote speaker Matt: Document your knowledge! Even now that we have so many possibilities to access so much information, people often don't know how to find an answer to their question. Why? Most people don't know how to describe their problem. So help them with that.
Diagnosis
Matt showed us a number of social media campaigns and then asked us which strategies we recognize in them.