Google EEAT: How does it work?
Posted: Mon Feb 17, 2025 10:36 am
Google EEAT is essential for any website to reach the top of Google results, as these rules are as essential as SEO.
In this content, we will show you how this concept works, how to write your content taking it into consideration and what the limits of AI are in content creation.
Google EEAT: How does it work?
Google EEAT is basically a set of rules from Google itself to evaluate the quality of content.
According to these rules, the higher the quality of a piece of content, the better it will rank on Google. The rules of the acronym mean:
Experience: This refers to the practical experience of the author of the article on the topic being discussed. If the content is about marketing on Instagram, for example, it should be produced by someone who manages real campaigns on the social network.
Expertise: Technical or theoretical knowledge should be demonstrated throughout the article through examples, principles and axioms of the topic. In the case of social media, this would include the analysis of metrics or content trends.
Authority: This rule assesses how much the author or brand is recognized as a reference in the field, whether through published articles or the way they are cited by other websites, through backlinks.
Trustworthiness: Here, the credibility and security of the website is measured, considering the accuracy of the information, verifiable sources and the security of the website's domain.
Click here and check out our content about Google Ads, in this article we show you how the platform works
Which is more important: SEO or Google EEAT?
These guidelines are essential, along with SEO, to ensure more readers and visitors to your content and website.
SEO (Search Engine Optimization) helps optimize content for search engines, increasing visibility and organic traffic.
However, to ensure that content is not only found but also relevant and useful to readers, it is essential to follow EEAT practices.
When you combine these guidelines with SEO techniques, the result is content that not only ranks highly on Google, but also engages and provides real value to users.
For example, when optimizing content for relevant keywords, if you also ensure that it is written by an expert, it will be even more effective as the author will have hands-on experience.
Citing reliable sources and providing clear, accurate information will significantly increase the chances of your content standing out even more in search results.
By combining EEAT and SEO, you create high-quality content that attracts both search engines and readers, resulting in increased authority, traffic and engagement on your website.
Google EEAT: How to apply it to your articles?
Now that you understand the Google EEAT rules, how can we apply them to score well in our articles? Well, for each letter of the acronym, we need to adopt a practice for each published content. They are:
Highlight the author's experience, mentioning real cases, results and other information chile whatsapp data that proves this experience. We recommend that you use photos of the author or team throughout the articles.
Reinforce your expertise with reliable data and statistics, as well as detailed insights. We recommend that you showcase or conduct studies on the topics covered. In addition, use information and metrics in your articles.
Authority is a practice that must be built over time, after all, backlinks take time to be earned. However, it is possible to create “guest posts” on partner sites to reinforce this authority. However, keep in mind that this process also takes time.
Prioritize reliable sources when citing in your content and avoid vague and unverifiable information. Also, always check Google Search Console to ensure good navigation and that your site is secure.
Google EEAT: What are the limits of AI for creating articles?
Artificial intelligence (AI) is a great tool for creating articles, but it should be used with the help of a human. After all, AI has some issues that may go against Google EEAT guidelines.
Lack of practical experience, which makes the content less genuine.
Limited expertise, lacking unique insights.
Artificial authority, as there are no human experts behind the content.
Risk of misinformation, as AI can generate incorrect and, in some cases, completely absurd information.
So I can't use AI to create articles?
Not exactly. After all, while everything we said is true, Google has already stated through Google Search Central that there is no problem in creating content using AI.
However, this creation must be done collaboratively, with the presence of a human expert on the subject.
Artificial intelligence can be a powerful tool to speed up the content generation process, offering ideas, suggestions and even helping with writing texts.
However, to ensure the quality and relevance of the information, it is essential that a qualified professional reviews, adjusts and complements the generated content.
This not only maintains the accuracy and depth of the subject matter, but also ensures that the material aligns with target audience expectations and SEO best practices.
Furthermore, this hybrid approach helps to avoid generic or superficial content, adding real value to the reader and, consequently, strengthening performance in search engines.
Google, in fact, values content that is well-founded and has a human approach, with in-depth knowledge and understanding of the topic being discussed.
How to use AI together with an expert?
To conclude our content, we will show you how to use AI together with an expert to ensure that Google EEAT is respected.
The specialist carries out keyword research on the topic being discussed to ensure that more people see the content in the medium and long term.
Use AI to search your database, but the expert should search on Google to understand the topic in more depth. In addition, the expert should look for links to reliable sources, data, and other relevant information.
The specialist must then create the content structure with H2 and H3 subtitles in order to make the content concise.
AI can be used to personalize content alongside the expert, creating a balance between writing and expanding on general, simple topics, while the expert focuses on accurately describing more technical, complex topics.
AI can also review text to identify grammatical errors.
If you want to see more strategic and informative content like this, click here to see our blog . Here, you will find the latest trends and news from all social networks, as well as marketing techniques to stay up to date.
In this content, we will show you how this concept works, how to write your content taking it into consideration and what the limits of AI are in content creation.
Google EEAT: How does it work?
Google EEAT is basically a set of rules from Google itself to evaluate the quality of content.
According to these rules, the higher the quality of a piece of content, the better it will rank on Google. The rules of the acronym mean:
Experience: This refers to the practical experience of the author of the article on the topic being discussed. If the content is about marketing on Instagram, for example, it should be produced by someone who manages real campaigns on the social network.
Expertise: Technical or theoretical knowledge should be demonstrated throughout the article through examples, principles and axioms of the topic. In the case of social media, this would include the analysis of metrics or content trends.
Authority: This rule assesses how much the author or brand is recognized as a reference in the field, whether through published articles or the way they are cited by other websites, through backlinks.
Trustworthiness: Here, the credibility and security of the website is measured, considering the accuracy of the information, verifiable sources and the security of the website's domain.
Click here and check out our content about Google Ads, in this article we show you how the platform works
Which is more important: SEO or Google EEAT?
These guidelines are essential, along with SEO, to ensure more readers and visitors to your content and website.
SEO (Search Engine Optimization) helps optimize content for search engines, increasing visibility and organic traffic.
However, to ensure that content is not only found but also relevant and useful to readers, it is essential to follow EEAT practices.
When you combine these guidelines with SEO techniques, the result is content that not only ranks highly on Google, but also engages and provides real value to users.
For example, when optimizing content for relevant keywords, if you also ensure that it is written by an expert, it will be even more effective as the author will have hands-on experience.
Citing reliable sources and providing clear, accurate information will significantly increase the chances of your content standing out even more in search results.
By combining EEAT and SEO, you create high-quality content that attracts both search engines and readers, resulting in increased authority, traffic and engagement on your website.
Google EEAT: How to apply it to your articles?
Now that you understand the Google EEAT rules, how can we apply them to score well in our articles? Well, for each letter of the acronym, we need to adopt a practice for each published content. They are:
Highlight the author's experience, mentioning real cases, results and other information chile whatsapp data that proves this experience. We recommend that you use photos of the author or team throughout the articles.
Reinforce your expertise with reliable data and statistics, as well as detailed insights. We recommend that you showcase or conduct studies on the topics covered. In addition, use information and metrics in your articles.
Authority is a practice that must be built over time, after all, backlinks take time to be earned. However, it is possible to create “guest posts” on partner sites to reinforce this authority. However, keep in mind that this process also takes time.
Prioritize reliable sources when citing in your content and avoid vague and unverifiable information. Also, always check Google Search Console to ensure good navigation and that your site is secure.
Google EEAT: What are the limits of AI for creating articles?
Artificial intelligence (AI) is a great tool for creating articles, but it should be used with the help of a human. After all, AI has some issues that may go against Google EEAT guidelines.
Lack of practical experience, which makes the content less genuine.
Limited expertise, lacking unique insights.
Artificial authority, as there are no human experts behind the content.
Risk of misinformation, as AI can generate incorrect and, in some cases, completely absurd information.
So I can't use AI to create articles?
Not exactly. After all, while everything we said is true, Google has already stated through Google Search Central that there is no problem in creating content using AI.
However, this creation must be done collaboratively, with the presence of a human expert on the subject.
Artificial intelligence can be a powerful tool to speed up the content generation process, offering ideas, suggestions and even helping with writing texts.
However, to ensure the quality and relevance of the information, it is essential that a qualified professional reviews, adjusts and complements the generated content.
This not only maintains the accuracy and depth of the subject matter, but also ensures that the material aligns with target audience expectations and SEO best practices.
Furthermore, this hybrid approach helps to avoid generic or superficial content, adding real value to the reader and, consequently, strengthening performance in search engines.
Google, in fact, values content that is well-founded and has a human approach, with in-depth knowledge and understanding of the topic being discussed.
How to use AI together with an expert?
To conclude our content, we will show you how to use AI together with an expert to ensure that Google EEAT is respected.
The specialist carries out keyword research on the topic being discussed to ensure that more people see the content in the medium and long term.
Use AI to search your database, but the expert should search on Google to understand the topic in more depth. In addition, the expert should look for links to reliable sources, data, and other relevant information.
The specialist must then create the content structure with H2 and H3 subtitles in order to make the content concise.
AI can be used to personalize content alongside the expert, creating a balance between writing and expanding on general, simple topics, while the expert focuses on accurately describing more technical, complex topics.
AI can also review text to identify grammatical errors.
If you want to see more strategic and informative content like this, click here to see our blog . Here, you will find the latest trends and news from all social networks, as well as marketing techniques to stay up to date.