INTEGRATOR'S DAY 2022: How it was
Posted: Mon Feb 17, 2025 10:18 am
On August 19, Ivan Strelnikov , the head of Rubix , took part in a conference of CRM integrators . Our company has been working in this area for more than 5 years and in the near future we plan to take the CRM implementation department to a new level. The event took place at the "Boiling Point" in Moscow and gathered about 150 people online and offline.
They talked about e-commerce trends, personnel management and business process organization. The conference’s highlight is not only exclusive reports, cases and insights, but also an unusual format – mastermind.
This is a group exchange of experience and generation of ideas in a round table format. Three ideas were accepted from each table. The result is a marketing plan for the second half of 2022. The program also includes an incredible atmosphere, a lot of useful content and networking. Overall, the impressions are very positive. We will definitely take part in the conference next year.
trashexpert.gif
When expert content is not translated
Text structure
The ideal scenario is that a person was looking for a car service to repair the engine and came across your text. But it could also be that he was just scrolling through the feed and came across your article. To grab attention, you need bulgaria whatsapp data to keep the structure of the text:
A stand-up style situation: “Many people have experienced this: when you start moving, something knocks under the hood…” The reader saw something familiar and became interested.
Next, you need to get to the subject of the article: explain what the problem is, give details. Speak in simple language. “It’s the engine. The knocking occurs due to a lack of lubrication on specific KIA engine models. Over time, the metal on the cylinders wears out and so-called scuffs form. This requires a visit to the service center, a major overhaul may be required.”
At the end, give a short checklist of what you wrote above. This will help consolidate the material.
Subtly advertise your company's services. That is, write useful text for a blog with a slight commercial slant.
Here are the main tags:
og:type . Content type. This could be an article, a movie, an image, a person's profile.
og:title . Page title. Similar to title.
og:url . The email address of the page.
og:image . The address of the image used for the preview.
Let's pay attention to the last tag settings, as there are some nuances here. Different networks have different previews and image parameters. If your company has VK , Twitter and Odnoklassniki , it is better to specify tags for each network: vk:image , twitter:image , ok:image . Each will "take" its own tag when reposting.
So, popular social networks recommend using the following image sizes :
VK . Minimum size is 510x228 pixels.
Twitter . Any size is acceptable for a post, but the weight should not exceed 5 MB.
Odnoklassniki . The maximum image size for a post is 1680x1680 px. In the feed, images are automatically compressed to 548x411 px.
There are several additional tags:
og:description . A short description of the object, 1-2 sentences long.
og:site_name . The name of the site (not the URL).
og:video . The URL of a video file that is related to the described object.
og:audio . The URL of an audio file that is associated with the object being described.
og:locale . Specifies the language used on the site, as well as its location.
og:locale:alternate . A list of other languages in which the page can be displayed (for multilingual web resources, an unlimited number of secondary languages can be specified).
They talked about e-commerce trends, personnel management and business process organization. The conference’s highlight is not only exclusive reports, cases and insights, but also an unusual format – mastermind.
This is a group exchange of experience and generation of ideas in a round table format. Three ideas were accepted from each table. The result is a marketing plan for the second half of 2022. The program also includes an incredible atmosphere, a lot of useful content and networking. Overall, the impressions are very positive. We will definitely take part in the conference next year.
trashexpert.gif
When expert content is not translated
Text structure
The ideal scenario is that a person was looking for a car service to repair the engine and came across your text. But it could also be that he was just scrolling through the feed and came across your article. To grab attention, you need bulgaria whatsapp data to keep the structure of the text:
A stand-up style situation: “Many people have experienced this: when you start moving, something knocks under the hood…” The reader saw something familiar and became interested.
Next, you need to get to the subject of the article: explain what the problem is, give details. Speak in simple language. “It’s the engine. The knocking occurs due to a lack of lubrication on specific KIA engine models. Over time, the metal on the cylinders wears out and so-called scuffs form. This requires a visit to the service center, a major overhaul may be required.”
At the end, give a short checklist of what you wrote above. This will help consolidate the material.
Subtly advertise your company's services. That is, write useful text for a blog with a slight commercial slant.
Here are the main tags:
og:type . Content type. This could be an article, a movie, an image, a person's profile.
og:title . Page title. Similar to title.
og:url . The email address of the page.
og:image . The address of the image used for the preview.
Let's pay attention to the last tag settings, as there are some nuances here. Different networks have different previews and image parameters. If your company has VK , Twitter and Odnoklassniki , it is better to specify tags for each network: vk:image , twitter:image , ok:image . Each will "take" its own tag when reposting.
So, popular social networks recommend using the following image sizes :
VK . Minimum size is 510x228 pixels.
Twitter . Any size is acceptable for a post, but the weight should not exceed 5 MB.
Odnoklassniki . The maximum image size for a post is 1680x1680 px. In the feed, images are automatically compressed to 548x411 px.
There are several additional tags:
og:description . A short description of the object, 1-2 sentences long.
og:site_name . The name of the site (not the URL).
og:video . The URL of a video file that is related to the described object.
og:audio . The URL of an audio file that is associated with the object being described.
og:locale . Specifies the language used on the site, as well as its location.
og:locale:alternate . A list of other languages in which the page can be displayed (for multilingual web resources, an unlimited number of secondary languages can be specified).