I am multidisciplinary
I am willing to take risks
According to the experts, experience with social media, long-term vision and the ability to communicate the ROI of social media policy are less important. A remarkable outcome, which I myself have my doubts about.
Tasks & Responsibilities
The tasks and responsibilities of a social media strategist are diverse. The most important czech republic phone number list tasks include developing a social media strategy and plan, executing that plan, monitoring competitors and trends, and collaborating with internal stakeholders. There is a big difference when you look at job profiles and LinkedIn profiles. The previous list emerges from LinkedIn profiles. According to job profiles, the most important tasks are evangelizing new initiatives and measuring and reporting on ROI.
Objectives and measurement methods
The internal objectives are mainly to come up with creative ways to measure the ROI of social media, to develop an internal training program and to apply insights from social media to product development. In terms of measuring results, the focus is mainly on engagement, sentiment and traffic to the website.
Of course, the question remains whether the social media expert exists. I will save that discussion for another time. View all the facts and results in the infographic below.