Real Data

Although Facebook offers more and more options to customize your page to your own liking, the layout of the platform is quite fixed. Changing the layout, and for example placing your logo on the right, is impossible. In short: you have to adhere to the frameworks set by Facebook. When building your own website, you are completely free in the layout and design. You can therefore bring all your wishes together in one place and customize them to your own liking. This way you have a platform with its own look and feel, which is also good for the recognizability of your brand.

Pagerank vs Edgerank
The traffic that comes to your website also ensures that your website ranks better croatia phone number list in Google. The more traffic, the more relevant your website apparently is and the better Google can calculate when you should or should not end up in the search results. To put it more simply: your website scores better in Google if there is also direct traffic to your website.

Conversely, Facebook has Edgerank, where activity on your Facebook page is important to get your posts higher in the newsfeed of your fans, which gives you more exposure. You can combine both, but if you have to choose, for whatever reason, what do you find more important? Ranking higher in Google with your website, or ranking higher in the newsfeed of Facebook profiles?