How to Make Digital Marketing Heartfelt: 5 Ways
Posted: Mon Feb 17, 2025 9:59 am
Digital marketing has long been established in the lives of modern people. With its help, companies build communication between the brand and its target audience. In an attempt to stand out from the competition, it is important not to forget about the end consumer. To gain customer loyalty and sympathy, it is not enough to take into account their needs and release a quality product. It is also important to establish an emotional connection and evoke sympathy. The easiest way to do this is to show the “human” face of the brand. In this article, we will tell you how to bring sincerity to digital marketing.
How to add soulfulness
There are various ways to bring a human touch to your digital marketing tools.
Social media
Brands post daily on their pages in various social networks. At the same time, companies choose each time what text and image to place. Experienced marketers know that the click-through rate of a post, or CTR, largely depends on this decision .
LinkedIn experts analyzed user behavior and came to the following conclusions:
Posts with quotes generate more engagement from visitors than posts with statistics. The conclusion is based on CTR indicators.
Conversion and clickability of posts with images of people are two to four times brazil whatsapp data higher than those with inanimate objects.
It is worth remembering that high-quality and interesting publications on social networks can increase the traffic of a company's website by 30%. Even a small brand's resource can get to the top of search results with the help of a well-thought-out content plan.
Zukulise rubix in vk
Behind the scenes of Rubix in VK
Email Marketing
To easily and quickly win the sympathy of users, it is important to compose an email correctly. It takes a person only a few seconds to decide whether he will open an email. To do this, he only needs to see the sender, the subject of the letter and the preheader.
The first thing to pay attention to is the sender's name. People care more about who sent them the letter than the subject of the message. It is worth replacing the impersonal company name with the name of a specific person.
Next, you need to think about the subject of the letter. It should be of interest to users. According to a number of studies by several companies, including Litmus and GetResponse, people open letters with emojis in the subject more often. Of course, it is worth considering the age of the target audience and the tone of voice of the brand.
The preheader is a small text fragment that displays brief information about the content of the email. It should be concise and informative. Marketers advise personalizing this element. For example, you can add an address to the recipient by name or remind them of the number of points in the loyalty program. Also, if the niche and the given tone of communication with the audience allow, it is permissible to use jokes to make the preheader more sincere and human.
Service pages
Users who have visited your site are set to perform a target action. Pages that contain contacts, information about the company, its services, delivery and return conditions, payment methods are called service pages. The visitor's trust in the brand depends on the quality of their content.
Contact page on the Rubix website
Contact page on the Rubix website
Service pages should cover the main questions of a potential client and work through possible objections.
To gain the favor of users, post photos of real people. They will be a kind of confirmation of the company's reliability. In addition, photos will allow you to stand out from your competitors.
About Us Page
It is important for people to know as much as possible about the organization with which they are going to start cooperation. Information about your company, the history of its formation, photographs of employees will help the site visitor to be imbued with the philosophy and worldview of the brand.
Rubix Company Page
Rubix Company Page
CTA button — Call To Action
Creating content, working through objections, listing advantages - all this is necessary for the user to perform the target action. For this, there is a CTA button , which contains a call and allows the visitor to understand what is required of him.
How to add soulfulness
There are various ways to bring a human touch to your digital marketing tools.
Social media
Brands post daily on their pages in various social networks. At the same time, companies choose each time what text and image to place. Experienced marketers know that the click-through rate of a post, or CTR, largely depends on this decision .
LinkedIn experts analyzed user behavior and came to the following conclusions:
Posts with quotes generate more engagement from visitors than posts with statistics. The conclusion is based on CTR indicators.
Conversion and clickability of posts with images of people are two to four times brazil whatsapp data higher than those with inanimate objects.
It is worth remembering that high-quality and interesting publications on social networks can increase the traffic of a company's website by 30%. Even a small brand's resource can get to the top of search results with the help of a well-thought-out content plan.
Zukulise rubix in vk
Behind the scenes of Rubix in VK
Email Marketing
To easily and quickly win the sympathy of users, it is important to compose an email correctly. It takes a person only a few seconds to decide whether he will open an email. To do this, he only needs to see the sender, the subject of the letter and the preheader.
The first thing to pay attention to is the sender's name. People care more about who sent them the letter than the subject of the message. It is worth replacing the impersonal company name with the name of a specific person.
Next, you need to think about the subject of the letter. It should be of interest to users. According to a number of studies by several companies, including Litmus and GetResponse, people open letters with emojis in the subject more often. Of course, it is worth considering the age of the target audience and the tone of voice of the brand.
The preheader is a small text fragment that displays brief information about the content of the email. It should be concise and informative. Marketers advise personalizing this element. For example, you can add an address to the recipient by name or remind them of the number of points in the loyalty program. Also, if the niche and the given tone of communication with the audience allow, it is permissible to use jokes to make the preheader more sincere and human.
Service pages
Users who have visited your site are set to perform a target action. Pages that contain contacts, information about the company, its services, delivery and return conditions, payment methods are called service pages. The visitor's trust in the brand depends on the quality of their content.
Contact page on the Rubix website
Contact page on the Rubix website
Service pages should cover the main questions of a potential client and work through possible objections.
To gain the favor of users, post photos of real people. They will be a kind of confirmation of the company's reliability. In addition, photos will allow you to stand out from your competitors.
About Us Page
It is important for people to know as much as possible about the organization with which they are going to start cooperation. Information about your company, the history of its formation, photographs of employees will help the site visitor to be imbued with the philosophy and worldview of the brand.
Rubix Company Page
Rubix Company Page
CTA button — Call To Action
Creating content, working through objections, listing advantages - all this is necessary for the user to perform the target action. For this, there is a CTA button , which contains a call and allows the visitor to understand what is required of him.