This is the basics: learning how to promote a website on Bitrix
Posted: Mon Feb 17, 2025 9:41 am
On this engine, you can create an online store of any size, a service site, a blog, a news resource, etc. All these sites need promotion. "1C Bitrix" provides ample opportunities for website optimization. However, this CMS system has its own features that need to be taken into account in order to get free traffic from search engines. Today we will talk about the advantages of website promotion on "1C Bitrix".
What websites can be created on 1C Bitrix?
The CMS system is suitable not only for creating online stores. The following types of sites can be developed on 1C Bitrix:
Corporate. A multi-page website that presents a company, its employees, products and services. The purpose of a corporate resource is to introduce potential clients to the organization.
Informational. Such a site contains useful content. The resource has a complex structure. It consists of a large number of sections, subsections, categories and subcategories.
Showcase site. This type of online platform is designed to introduce visitors to the company's product range in detail. However, you cannot place an order on such sites.
Portal. Such a site may contain informational and entertaining content, interactive services and links to other resources.
Social networks. The site is a platform for communication on various topics.
Forum. On this type of site, users discuss specific topics.
News. The resource is intended for publishing current information about events in the world.
Business cards. Such sites contain the most important information about the company, its products and services.
When you find out what kind of websites you can create on 1C Bitrix and you run to share it with your friends
*When you find out what kind of websites you can create on 1C Bitrix and you run to share it with your friends
Basic optimization steps
The profitability and success of any website depends on its traffic. The main source of traffic is Yandex and Google. In order for the website to take the top lines in search engines, it needs to be technically optimized and filled with unique content.
The 1C-Bitrix administrative panel has a built-in SEO module that allows you to prepare your site for promotion, namely:
Set up robots.txt, CHPU, breadcrumbs.
Create sitemap.xml.
Optimize meta tags (you can read more about this here ).
Check the resource loading speed and increase it if necessary.
The manufacturer also offers additional paid and free modules for solving non-standard tasks. But first things first.
Step-by-step instructions for setting up the SEO module
CMS Bitrix is a software solution that is fully adapted for promotion in search engines. The CEO module offers a wide range of tools for both customizing the site as a whole and for its individual pages.
Setting up the robots.txt file
Robots.txt is a significant text file that tells robots which sections of the site should be indexed. It is a kind of instruction for crawlers: "can or cannot enter a certain section." After indexing, the site pages are included in the cameroon whatsapp data search results. However, resource owners do not want technical pages, the section with the user's personal account, the basket, and the results of the internal search on the site to be displayed in search engines. The robots.txt settings allow you to protect certain pages and sections from indexing. The file also tells search engines which XML map is relevant for this resource.
The flexibility of Bitrix settings helps to set private directives for both search engines simultaneously or to write them separately for Yandex and Google.
To edit robots.txt in the 1C Bitrix administrative panel, you need to find the section Marketing - Search Engine Optimization - Robots.txt Setup. Using the Starter Kit and Site Map buttons, even a beginner can set up rules taking into account the 1C-Bitrix structure. The SEO module will automatically generate directives that will allow you to close search, system sections, etc. from indexing.
Robots.txt management
Creating and setting up a sitemap
Sitemap.xml — a sitemap that contains the information robots need about its pages and structure. It allows search engines and visitors to navigate your online platform. Having a sitemap helps speed up the indexing of the site.
The sitemap.xml file tells robots which elements to index and which to hide. Its configuration allows you to set the priority of pages and the frequency of their updates.
To create a sitemap, in the Bitrix administrative panel, you need to open the section "Marketing" - "Search Engine Optimization" - "Sitemap.xml Setup". After that, you need to specify the protocol, domain and current address of the future xml file. Next, you should configure the location of files and folders in the site system. When new content appears, the sitemap will be automatically updated.
Sitemap.xml settings
Also, in addition to the file structure, dynamic data from infoblocks can be uploaded to sitemap.xml. To do this, in the settings, you need to check the boxes next to the categories that should be included in the sitemap. These can be the following sections:
Site settings
Autogeneration. The sitemap.xml file will be automatically updated when you delete or add elements of the information block. However, it is important that their indexing is allowed in robots.txt. It is worth considering that when updating a large number of elements at the same time, the system may work slower due to overload.
List. The index page of the infoblock will be automatically added to the sitemap.
Sections. The file will contain pages of the infoblock sections.
Elements. All components of the infoblock will be added to sitemap.xml.
CNC setup
The abbreviation stands for "human-readable URLs". URL is a combination of characters that we see in the address bar. Users do not trust incomprehensible links and try not to follow them, and this has a negative effect on the ranking of the site.
The URL should be understandable to both search robots and resource visitors. We talked about the importance of CHPU in more detail in the blog . Now we just want to remind you that this is an important optimization parameter that affects the promotion of the site.
In the Bitrix administrative panel, you can set up the SNC manually or using a template. The system offers several link options. When forming them, translation into English or transliteration can be used, i.e. recording Cyrillic characters in Latin.
To configure the CNC, you need to go to the "Public Section" - "Edit Mode" and open the component settings.
What websites can be created on 1C Bitrix?
The CMS system is suitable not only for creating online stores. The following types of sites can be developed on 1C Bitrix:
Corporate. A multi-page website that presents a company, its employees, products and services. The purpose of a corporate resource is to introduce potential clients to the organization.
Informational. Such a site contains useful content. The resource has a complex structure. It consists of a large number of sections, subsections, categories and subcategories.
Showcase site. This type of online platform is designed to introduce visitors to the company's product range in detail. However, you cannot place an order on such sites.
Portal. Such a site may contain informational and entertaining content, interactive services and links to other resources.
Social networks. The site is a platform for communication on various topics.
Forum. On this type of site, users discuss specific topics.
News. The resource is intended for publishing current information about events in the world.
Business cards. Such sites contain the most important information about the company, its products and services.
When you find out what kind of websites you can create on 1C Bitrix and you run to share it with your friends
*When you find out what kind of websites you can create on 1C Bitrix and you run to share it with your friends
Basic optimization steps
The profitability and success of any website depends on its traffic. The main source of traffic is Yandex and Google. In order for the website to take the top lines in search engines, it needs to be technically optimized and filled with unique content.
The 1C-Bitrix administrative panel has a built-in SEO module that allows you to prepare your site for promotion, namely:
Set up robots.txt, CHPU, breadcrumbs.
Create sitemap.xml.
Optimize meta tags (you can read more about this here ).
Check the resource loading speed and increase it if necessary.
The manufacturer also offers additional paid and free modules for solving non-standard tasks. But first things first.
Step-by-step instructions for setting up the SEO module
CMS Bitrix is a software solution that is fully adapted for promotion in search engines. The CEO module offers a wide range of tools for both customizing the site as a whole and for its individual pages.
Setting up the robots.txt file
Robots.txt is a significant text file that tells robots which sections of the site should be indexed. It is a kind of instruction for crawlers: "can or cannot enter a certain section." After indexing, the site pages are included in the cameroon whatsapp data search results. However, resource owners do not want technical pages, the section with the user's personal account, the basket, and the results of the internal search on the site to be displayed in search engines. The robots.txt settings allow you to protect certain pages and sections from indexing. The file also tells search engines which XML map is relevant for this resource.
The flexibility of Bitrix settings helps to set private directives for both search engines simultaneously or to write them separately for Yandex and Google.
To edit robots.txt in the 1C Bitrix administrative panel, you need to find the section Marketing - Search Engine Optimization - Robots.txt Setup. Using the Starter Kit and Site Map buttons, even a beginner can set up rules taking into account the 1C-Bitrix structure. The SEO module will automatically generate directives that will allow you to close search, system sections, etc. from indexing.
Robots.txt management
Creating and setting up a sitemap
Sitemap.xml — a sitemap that contains the information robots need about its pages and structure. It allows search engines and visitors to navigate your online platform. Having a sitemap helps speed up the indexing of the site.
The sitemap.xml file tells robots which elements to index and which to hide. Its configuration allows you to set the priority of pages and the frequency of their updates.
To create a sitemap, in the Bitrix administrative panel, you need to open the section "Marketing" - "Search Engine Optimization" - "Sitemap.xml Setup". After that, you need to specify the protocol, domain and current address of the future xml file. Next, you should configure the location of files and folders in the site system. When new content appears, the sitemap will be automatically updated.
Sitemap.xml settings
Also, in addition to the file structure, dynamic data from infoblocks can be uploaded to sitemap.xml. To do this, in the settings, you need to check the boxes next to the categories that should be included in the sitemap. These can be the following sections:
Site settings
Autogeneration. The sitemap.xml file will be automatically updated when you delete or add elements of the information block. However, it is important that their indexing is allowed in robots.txt. It is worth considering that when updating a large number of elements at the same time, the system may work slower due to overload.
List. The index page of the infoblock will be automatically added to the sitemap.
Sections. The file will contain pages of the infoblock sections.
Elements. All components of the infoblock will be added to sitemap.xml.
CNC setup
The abbreviation stands for "human-readable URLs". URL is a combination of characters that we see in the address bar. Users do not trust incomprehensible links and try not to follow them, and this has a negative effect on the ranking of the site.
The URL should be understandable to both search robots and resource visitors. We talked about the importance of CHPU in more detail in the blog . Now we just want to remind you that this is an important optimization parameter that affects the promotion of the site.
In the Bitrix administrative panel, you can set up the SNC manually or using a template. The system offers several link options. When forming them, translation into English or transliteration can be used, i.e. recording Cyrillic characters in Latin.
To configure the CNC, you need to go to the "Public Section" - "Edit Mode" and open the component settings.