Bring light into the darkness, with Analytics
Posted: Mon Feb 17, 2025 9:40 am
The website has been launched and together with your colleagues you are having a big party. Many hours have been invested in the beautiful looking and rich website/webshop. You lean back and enjoy the visitors and the reviews. You should definitely do that, but not for too long! There is still so much work to do! In this article 7 important reasons to keep developing.
1. Where are your visitors? SEO!
Whether it is a completely new site or a redesign, search engine optimization (SEO) must be part of the development process. Not only in the technology, but also in the content. Especially the content. SEO is still too often an underestimated part of the development process. So after going live, it is time to catch up and attract visitors.
The Periodic Table Of SEO Ranking FactorsRegularly updating content ensures that the Google spider (and other search engines) will visit more often. A blog helps with that, but don't neglect other pages. Update a page if it turns out that the ranking is not high enough, you can use the Periodic Table of SEO as a checklist for that.
Need a quick basic SEO training? This video will get you through it in 3 minutes china phone number list But SEO alone isn’t enough, you need the analytics to see (and sometimes prove) the results of your SEO efforts. And that’s exactly what my next point is about.
Have you ever walked around blindfolded? Not exactly a pleasant experience. It is no different for your website, it does not want to be on the www without knowing who is visiting it. Of course you can link your Analytics account, but as you probably guessed, that is not enough.
Do you index all the searches on the site itself? Do you register segments of visitors from different sources? By setting this up, you know, for example, whether a visitor from Twitter stays on your site much longer than a visitor who comes via Google (or vice versa). Have you linked your AdWords campaigns? The latest addition to Google Analytics is Realtime analytics . You can now keep an eye on your visitors all day long. Setting up funnels to create insight can be very helpful. The new ' flow visualisation ' provides a lot of insight into this. After all, you want your visitors to become customers, right?
3. Your site might not be as good as you thought – Conversion Optimization
Analytics and SEO are set up, great. But analytics give you a clear signal where the weak spots are on your website. You see visitors browsing your site, but they don't convert to customers. In other words, they don't buy the great products or services you offer. The process called Conversion Optimization helps you with that. Optimize the process to turn the visitor into a customer.
1. Where are your visitors? SEO!
Whether it is a completely new site or a redesign, search engine optimization (SEO) must be part of the development process. Not only in the technology, but also in the content. Especially the content. SEO is still too often an underestimated part of the development process. So after going live, it is time to catch up and attract visitors.
The Periodic Table Of SEO Ranking FactorsRegularly updating content ensures that the Google spider (and other search engines) will visit more often. A blog helps with that, but don't neglect other pages. Update a page if it turns out that the ranking is not high enough, you can use the Periodic Table of SEO as a checklist for that.
Need a quick basic SEO training? This video will get you through it in 3 minutes china phone number list But SEO alone isn’t enough, you need the analytics to see (and sometimes prove) the results of your SEO efforts. And that’s exactly what my next point is about.
Have you ever walked around blindfolded? Not exactly a pleasant experience. It is no different for your website, it does not want to be on the www without knowing who is visiting it. Of course you can link your Analytics account, but as you probably guessed, that is not enough.
Do you index all the searches on the site itself? Do you register segments of visitors from different sources? By setting this up, you know, for example, whether a visitor from Twitter stays on your site much longer than a visitor who comes via Google (or vice versa). Have you linked your AdWords campaigns? The latest addition to Google Analytics is Realtime analytics . You can now keep an eye on your visitors all day long. Setting up funnels to create insight can be very helpful. The new ' flow visualisation ' provides a lot of insight into this. After all, you want your visitors to become customers, right?
3. Your site might not be as good as you thought – Conversion Optimization
Analytics and SEO are set up, great. But analytics give you a clear signal where the weak spots are on your website. You see visitors browsing your site, but they don't convert to customers. In other words, they don't buy the great products or services you offer. The process called Conversion Optimization helps you with that. Optimize the process to turn the visitor into a customer.