Points to note about personas in B2B marketing
Posted: Mon Dec 23, 2024 10:05 am
The purpose of setting a persona is to "see things from the customer's perspective, deeply understand their needs, and then carry out optimal marketing activities." Although
a persona is a fictional character setting, if the resolution is increased to a level that makes it seem like a real person, each person involved in marketing and sales can make effective decisions without wavering in their communication and measures.
Rather than setting a sales email to "a man in his 30s," it is easier to accurately determine the content and appealing points of an email to Yamada from a certain company.
The clearer the other party is, the more you can "think from the netherlands phone numbers example other party's (customer's) perspective and understand the needs that should be proposed."
By setting a persona, you can "commonize" this customer image, which has the following benefits for efficient marketing and sales activities:
- You can determine the optimal timing, content, and channel
- Your judgment will not waver even when disseminating information to members of other departments or through other content
In this way, you can specifically depict the customer image, unravel the user's thoughts and purchasing behavior, understand the user's needs, and optimize your strategies and measures.
Corporate personas are also important in BtoB marketing
So far, we have mainly discussed personas as "typical customer images" based on the "personal axis," but in BtoB marketing, it is important to also consider the "company axis.
a persona is a fictional character setting, if the resolution is increased to a level that makes it seem like a real person, each person involved in marketing and sales can make effective decisions without wavering in their communication and measures.
Rather than setting a sales email to "a man in his 30s," it is easier to accurately determine the content and appealing points of an email to Yamada from a certain company.
The clearer the other party is, the more you can "think from the netherlands phone numbers example other party's (customer's) perspective and understand the needs that should be proposed."
By setting a persona, you can "commonize" this customer image, which has the following benefits for efficient marketing and sales activities:
- You can determine the optimal timing, content, and channel
- Your judgment will not waver even when disseminating information to members of other departments or through other content
In this way, you can specifically depict the customer image, unravel the user's thoughts and purchasing behavior, understand the user's needs, and optimize your strategies and measures.
Corporate personas are also important in BtoB marketing
So far, we have mainly discussed personas as "typical customer images" based on the "personal axis," but in BtoB marketing, it is important to also consider the "company axis.