Who should use Facebook Business Manager?
Posted: Mon Dec 23, 2024 10:04 am
As we mentioned, it is designed for those who need to work with other people and give them access to different assets without losing control over them.
We mainly talk about:
Facebook Business Manager - Users
Large or small companies that want to include Facebook and/or Instagram in their social media plan and need other people to collaborate with them or fully manage these social networks.
Agencies with employees managing multiple accounts. In this case, these collaborators would be added as "employees" to the agency's Business Manager.
Community managers who work with clients. If these clients are people (entrepreneurs or professionals) who do not manage social networks very well , the community manager should guide them to create their own business manager.
Online store owners who want to create product catalogs (even if they work alone, as this option is exclusive to Facebook Business Manager).
In summary, we can continue with the personal account of the ad manager if:
We only make ads for ourselves.
We do not plan to involve anyone else now or in the future.
We find it difficult to handle tools.
However, there are other advantages, such as being able to separate the business from the personal part, which are important when learning to use it, even if this is our case.
How to activate Facebook Business Manager?
To create an account on Facebook Business Manager and therefore activate Facebook Business, email list providers in france you need to have a personal profile and a fan page on Facebook (by default, this social network will give you access to your ad manager).
Later we will see that, if at the time of creating the account in the Business Manager we do not yet have a page, it gives us the option to create one.
Each Business Manager account must have an associated main business page.
Steps to create an account on Facebook Business Manager:
Enter your personal Facebook profile.
Once logged in, open this page in another tab.
We go to the upper right corner and click on the button that says "Create Account".
We fill in some of the information requested (company name, your name, email address).
You will be directed to your newly created Business Manager.
There you can customize your Business Manager with a profile photo and cover that represents your business, agency or personal brand.
Next, you'll need to add assets, such as pages and ad accounts. You'll also need to add people who will be working with you. More on this later.
Let's see the process of creating the account and entering the Facebook Business Manager in this video:
We mainly talk about:
Facebook Business Manager - Users
Large or small companies that want to include Facebook and/or Instagram in their social media plan and need other people to collaborate with them or fully manage these social networks.
Agencies with employees managing multiple accounts. In this case, these collaborators would be added as "employees" to the agency's Business Manager.
Community managers who work with clients. If these clients are people (entrepreneurs or professionals) who do not manage social networks very well , the community manager should guide them to create their own business manager.
Online store owners who want to create product catalogs (even if they work alone, as this option is exclusive to Facebook Business Manager).
In summary, we can continue with the personal account of the ad manager if:
We only make ads for ourselves.
We do not plan to involve anyone else now or in the future.
We find it difficult to handle tools.
However, there are other advantages, such as being able to separate the business from the personal part, which are important when learning to use it, even if this is our case.
How to activate Facebook Business Manager?
To create an account on Facebook Business Manager and therefore activate Facebook Business, email list providers in france you need to have a personal profile and a fan page on Facebook (by default, this social network will give you access to your ad manager).
Later we will see that, if at the time of creating the account in the Business Manager we do not yet have a page, it gives us the option to create one.
Each Business Manager account must have an associated main business page.
Steps to create an account on Facebook Business Manager:
Enter your personal Facebook profile.
Once logged in, open this page in another tab.
We go to the upper right corner and click on the button that says "Create Account".
We fill in some of the information requested (company name, your name, email address).
You will be directed to your newly created Business Manager.
There you can customize your Business Manager with a profile photo and cover that represents your business, agency or personal brand.
Next, you'll need to add assets, such as pages and ad accounts. You'll also need to add people who will be working with you. More on this later.
Let's see the process of creating the account and entering the Facebook Business Manager in this video: