And messengers. Think about it, we check messengers on average once every 5 minutes a day. Our hands are always reaching for our mobile phones. We check messengers first. We go to our Telegram, Viber and look at the messages. Therefore, when you send a messenger to your client, he will immediately see your message. If he can check his email once a day there, he won't. He will go on the subway and immediately see your newsletter.
It's really cool when you integrate them with a chatbot. chile telegram data When you integrate a messenger and an email newsletter. That is, it's synergy. It's very multi-channel. A powerful tool that you can use. And actually, if you look at it, it brings a lot of benefits. Why? Because a person bought one thing from you. For example, bought perfume. You can recommend other perfumes to them. You can tell them about promotions. You can tell them that you have, it seems, a certain family of fragrances in stock, etc., etc.
If you're doing some kind of educational content, you can, for example, invite people to a conference via messengers, and people will immediately see your message. So this is really cool to use in your work.
To summarize
The trends of email marketing, chatbots and messengers are rapidly developing in the world, intertwining their capabilities to create strong communication strategies. Despite the myths about its "death", email marketing remains an effective channel with great potential for attracting and retaining customers.
Read also: Recommendations in e-commerce – anticipate customer desires
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