5th channel in prime time
Posted: Mon Feb 17, 2025 5:02 am
It will come as no surprise that the use of SVOD is growing in France. According to the annual barometer by NPA Conseil and Harris Interactive*, this now concerns an average of 2.3 million people every day , with a peak of 3.9 million in the middle of summer. In one year, this represents an average growth of 20% (over the first 4 weeks of January). While the television audience is aging, subscription video-on-demand platforms are attracting millennials who can consume up to 3 hours of content per day. And this is starting to be felt in audiences. some evenings, SVOD consumers are as numerous as the number of viewers watching France 2!
SVOD,
SVOD consumption is starting to seriously encroach hungary mobile database on television , particularly in the evening when 2/3 of SVOD users are turning their backs on television to connect to their favorite platform, the vast majority of them during prime time (43%).
January 16th was the evening of the month (9pm-11pm) that had the fewest SVoD users. 1.44 million according to the barometer. This nevertheless places SVOD (all platforms combined) in 5th place in the channel ranking , if we allow ourselves this comparison. On January 7th, the evening when SVOD performed best, it came in 4th position with 2.22 million users, the same number of people who watched France 2.
SVOD,
SVOD consumption is starting to seriously encroach hungary mobile database on television , particularly in the evening when 2/3 of SVOD users are turning their backs on television to connect to their favorite platform, the vast majority of them during prime time (43%).
January 16th was the evening of the month (9pm-11pm) that had the fewest SVoD users. 1.44 million according to the barometer. This nevertheless places SVOD (all platforms combined) in 5th place in the channel ranking , if we allow ourselves this comparison. On January 7th, the evening when SVOD performed best, it came in 4th position with 2.22 million users, the same number of people who watched France 2.