How to open it: "Advertising" => "Attribution" => "Attribution paths" .

hasinam2206 · Post by **hasinam2206** » Mon Feb 17, 2025 2:41 am

Here we won't be able to get by with just one performance report, and the "last click" attribution model definitely won't work for us.

In addition to the actual results, we need to understand the user's path to conversion in this situation and assess the importance of all stages.

The Google Analytics Attribution Paths report can help us with this :

Attribution Paths report

This report gives us an understanding of at what albania telegram data stage which source made the greatest contribution to the conversion.

If you have a complex product, if the decision-making period is long, if you have a multi-level funnel of interaction with the customer until the first order - in the report presented in the screenshot above, you may get a situation where at the first stage the source will be in first place, and at the last stage it may be, for example, fifth.

In such a situation, it would be incorrect to evaluate the performance of different sources based on the last click, and the decision to disable a particular source would often be made incorrectly.