Data-Driven Content Marketing Using Semrush
Posted: Mon Dec 23, 2024 9:47 am
Content marketing is no longer a novelty in 2018, as it is an indispensable part of any successful digital marketing strategy.
However, many content professionals still argue about the best way to create high-quality content.
Based on our own experience with content marketing as well as on surveys we have conducted in this area, we can safely say that quality content is based on accurate analysis and reliable data.
When data doesn't support your content, you can't be sure whether or not you're hitting your audience's pain points.
As you might expect, the biggest challenge we face in a data-driven content marketing approach is collecting and analyzing data in the shortest possible time.
With this in mind, we have conducted research on the key issues affecting content professionals and created a Content Marketing Platform that helps marketers make effective decisions quickly at every step of the workflow.
Typical workflow of a content professional
Based on our research and interviews with professionals around the world, we have established the typical workflow that a content professional follows:
Data-Driven Content Marketing - Workflow
Let's now look at the complex content process step by step and how data can help you complete tasks more quickly.
1.- Research of content and ideas
This step typically includes analyzing your top competitors' content and audience preferences email list of switzerland businesses , finding gaps in their content plan, and researching topics for the future.
This is when a professional must decide which content is most likely to be effective, contributing to the achievement of the marketing objectives they pursue.
One of the biggest challenges of this step, and certainly the most time-consuming, is creating an effective overall content plan that helps you decide what to write about in each of your blog posts so that you can attract and connect with your audience.
Our content marketing platform allows you to overcome all these challenges and conduct comprehensive topic research , giving you a complete picture of what your audience needs in a couple of clicks.
We collect hundreds of ideas on the topic you are researching, group them and prioritize them based on their degree of affinity for your target audience.
However, many content professionals still argue about the best way to create high-quality content.
Based on our own experience with content marketing as well as on surveys we have conducted in this area, we can safely say that quality content is based on accurate analysis and reliable data.
When data doesn't support your content, you can't be sure whether or not you're hitting your audience's pain points.
As you might expect, the biggest challenge we face in a data-driven content marketing approach is collecting and analyzing data in the shortest possible time.
With this in mind, we have conducted research on the key issues affecting content professionals and created a Content Marketing Platform that helps marketers make effective decisions quickly at every step of the workflow.
Typical workflow of a content professional
Based on our research and interviews with professionals around the world, we have established the typical workflow that a content professional follows:
Data-Driven Content Marketing - Workflow
Let's now look at the complex content process step by step and how data can help you complete tasks more quickly.
1.- Research of content and ideas
This step typically includes analyzing your top competitors' content and audience preferences email list of switzerland businesses , finding gaps in their content plan, and researching topics for the future.
This is when a professional must decide which content is most likely to be effective, contributing to the achievement of the marketing objectives they pursue.
One of the biggest challenges of this step, and certainly the most time-consuming, is creating an effective overall content plan that helps you decide what to write about in each of your blog posts so that you can attract and connect with your audience.
Our content marketing platform allows you to overcome all these challenges and conduct comprehensive topic research , giving you a complete picture of what your audience needs in a couple of clicks.
We collect hundreds of ideas on the topic you are researching, group them and prioritize them based on their degree of affinity for your target audience.