Initially focused on producing explanatory videos on major current affairs topics

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To do this, he does not hesitate to treat the information with humor. For example, on Halloween, he addressed the subject of " reducflation " (the tendency of certain brands to reduce the size of a product to minimize the effects of inflation) by questioning its consequences on children's trick-or-treating. His advice: “ You have to think like someone who creates TikToks, not like someone who made videos for Facebook or YouTube. This social network is very specific .” The group effort of an editorial team In some newsrooms, the entire team participates in producing content for TikTok.


In this case, the platform becomes an additional jamaica mobile database distribution channel . This is the case, as we have seen for SkyNews , which uses the platform to broadcast live, but also for Vice World News . The media, entirely digital and present on TikTok since the end of 2021,. But the start of the war in Ukraine really allowed the Vice account to gain visibility. In the first days of Russia's invasion of Ukraine, a video of a correspondent walking the streets of Kiev garnered 21.


6 million views and allowed the Vice World News TikTok account to take off. On-the-ground reporting has always been at the core of Vice’s DNA, but the editorial team has adapted it to TikTok users’ shorter attention spans: “ What we think about most of the time is the shot and the opening sentence ,” says Matthew Champion, Vice’s editor in Europe, Africa and the Middle East. “ Our explainer videos always start with a question, it piques people’s curiosity and they choose to watch the video .