Apply these directives were severely

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However, most sites that did nopenalized with significant drops in their positioning, which made it clear that Google was very serious. It was, in fact, an Armageddon for desktop pages.
RankBrain (2015) Also in 2015, one of the most radical changes to the algorithm took place: RankBrain. With this new update, Google began to definitely prioritize the user's intention when generating search results.

Specifically, RankBrain helped process unknown venezuela telegram data queries, relating them to other existing ones. In this way, the user would always get an answer.

To achieve this, this Core Update incorporated machine learning systems into the algorithm. SEO practices, for their part, focused more on responding to the user's need and search intention.

Two years later, the Core Update Fred was implemented to identify low-quality websites or those with cases of Black Hat SEO. That is, sites or web pages that sought to position themselves in search results through dishonest practices.

As a result, several sites that, consciously or unconsciously, had fallen into the dark side of SEO were penalized. Not only did they lose positions in the ranking, but, in extreme situations, some were removed from the Google index.