Competitive environment analysis

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At the SEO Day conference, Denis Velikozhon , Marketing Lead at Railsware, an SEO specialist with 10 years of experience, spoke . The expert talked about how to evaluate content effectiveness and how to make content work and bring maximum benefit.

Competitive environment analysis
We have collected data on the twenty largest global competitors in the email marketing niche. Each country has its own competition, but we have focused on global players. Among these competitors, about ten companies have a billion-dollar valuation. Several of them have received investments exceeding $100 million, with corresponding marketing budgets and a rich history.

For example, one of the largest players in terms argentina telegram data f traffic is Mailchimp. Amazon is also present in this niche with its Amazon SES product. This indicates a high level of competition in the global B2B SaaS market.


Mailtrap , the company we'll talk about next, is in the top 20 for several metrics, such as total monthly site visits (according to SimilarWeb) and organic traffic. The campaign ranks ninth for these metrics.

Competitive challenges
There are many products in the global market with a domain rating of over 90, as these projects have been around for more than 10-15 years. The world media often write about these large companies, which provides them with a huge number of backlinks. This creates significant difficulties for competitors, since it is almost impossible to break these links, even with the best link building strategies.

For mid-sized products that are just starting to invest in PR, it is very difficult to compete due to the lack of native reasons for publications in global media. You have to artificially create reasons and actively promote them.