Help reach organization-wide goals
Posted: Sun Feb 16, 2025 6:14 am
Improve ROI
Social data is a primary source of business intelligence that can help move your business forward. By regularly collecting social data, you can calculate and share your social media ROI—proving how essential it is to invest in social even if you face a tight budget or looming economic uncertainty. By demonstrating the value social provides your mint data company, you set yourself up to gain critical leadership buy-in for additional tools and resources in the future.
Social data is a source of truth that will help your company refine product development, strengthen your employer brand and recruit top talent, and directly drive revenue—essential steps toward growing your bottom line. Used correctly, social insights make it easy to prove organization-wide value and facilitate cross-collaboration.
Need help presenting your social data in a captivating way? Read our Senior Social Media Manager’s tips for telling impactful data stories.
3 social media data collection methods
Let’s get into the details. Here are actionable ways to collect meaningful social media data that actually delivers the metrics you need.
1. Ask specific questions
Your social media data collection is only as good as the questions you ask. Simple questions like “how many followers do we have?” might be relatively easy to answer, but they don’t usually provide attention-grabbing insights or get to the root of what you can learn about your customers.
To ask the right questions, the social team needs a seat at the table.
Social data is a primary source of business intelligence that can help move your business forward. By regularly collecting social data, you can calculate and share your social media ROI—proving how essential it is to invest in social even if you face a tight budget or looming economic uncertainty. By demonstrating the value social provides your mint data company, you set yourself up to gain critical leadership buy-in for additional tools and resources in the future.
Social data is a source of truth that will help your company refine product development, strengthen your employer brand and recruit top talent, and directly drive revenue—essential steps toward growing your bottom line. Used correctly, social insights make it easy to prove organization-wide value and facilitate cross-collaboration.
Need help presenting your social data in a captivating way? Read our Senior Social Media Manager’s tips for telling impactful data stories.
3 social media data collection methods
Let’s get into the details. Here are actionable ways to collect meaningful social media data that actually delivers the metrics you need.
1. Ask specific questions
Your social media data collection is only as good as the questions you ask. Simple questions like “how many followers do we have?” might be relatively easy to answer, but they don’t usually provide attention-grabbing insights or get to the root of what you can learn about your customers.
To ask the right questions, the social team needs a seat at the table.