Which audience are you trying to reach?
Posted: Sun Feb 16, 2025 5:56 am
You can directly post to your GMB account using Sprout and simultaneously collect and analyze all your reviews to draw insights.
Screenshot of Google My Business reviews that need loan data action in the Sprout Social platform. All the reviews are pulled into a streamline, single stream.
TripAdvisor
These conversations will likely result in a lot of ideas. If you’re not sure what to prioritize, here are some questions to guide the process:
What are they interested in?
What is the action you want them to take after seeing your content?
Engage with your target audience
Just like on other social media platforms, engagement matters on LinkedIn.
Engage with your target audience by participating in relevant conversations. Comment on their posts to add valuable insights or answer important questions. So when their connections see your comments, they might want to learn more about your business.
Moreover, when you engage with others, they might want to reciprocate and engage with your content. This means you get to drive more engagement on your posts, which could boost visibility and get your content in front of the right people.
When people engage with content on LinkedIn, their activity sometimes shows up in the feeds of their connections. That means when someone comments on your post, there’s a chance that their connections will take notice of the post. That way, you could grow your reach and attract a relevant audience.
Screenshot of Google My Business reviews that need loan data action in the Sprout Social platform. All the reviews are pulled into a streamline, single stream.
TripAdvisor
These conversations will likely result in a lot of ideas. If you’re not sure what to prioritize, here are some questions to guide the process:
What are they interested in?
What is the action you want them to take after seeing your content?
Engage with your target audience
Just like on other social media platforms, engagement matters on LinkedIn.
Engage with your target audience by participating in relevant conversations. Comment on their posts to add valuable insights or answer important questions. So when their connections see your comments, they might want to learn more about your business.
Moreover, when you engage with others, they might want to reciprocate and engage with your content. This means you get to drive more engagement on your posts, which could boost visibility and get your content in front of the right people.
When people engage with content on LinkedIn, their activity sometimes shows up in the feeds of their connections. That means when someone comments on your post, there’s a chance that their connections will take notice of the post. That way, you could grow your reach and attract a relevant audience.