What to do with out-of-stock products?
Posted: Mon Dec 23, 2024 9:35 am
Another situation that happens very often is that at some point we run out of stock of a product and this is a bad experience for the user.
Sometimes, there are people who simply delete the URL, and this in itself is a mistake if it is not part of an SEO strategy.
To see what to do with out-of-stock products, the first thing we have to ask ourselves is: is it a one-time thing or is it definitive?
Because, as always, depending on the answer, that will be the action we must take.
In the event that it is a one-off event and we know that we will have the stock again soon, it is best to include a link to a similar product if it is a non-multivariate product (shoes) so that the user can continue buying and so that Google can strengthen the linked product.
If it is a multivariate, then it is better not to touch anything since, in that case, we will have other sizes or colors of the same product.
If it is something definitive, that is, we are not going to have more of said product, it is always best to delete the URL and do a 301 (redirect) so that Google strengthens the product linked to the previous case.
If we are talking about seasonal products we can use this “ItemAvailability” tag to tell Google the start date and the end date.
Recommendation: What should be clear is that we cannot delete a URL because we do not have stock, we can always use its value to favor our SEO strategy. One more detail, be very careful with sitemaps, because some CMS do not update them well and, to put it in some way, we can dirty our sitemap.
Should texts be put in categories?
Adding texts to categories is highly recommended from an SEO perspective.
I'm not saying that an entire book should be put into a category, since it distorts the user's vision, but there are several ways we can work.
My favorite is to put a main text at the top of about 100 or 200 words at most.
And, if we need more text and we don't have an infinite scroll, we can place the rest of the information at the bottom, below the products.
Another strategy that works very well in SEO for e-commerce categories is to try adding and removing content.
Just like adding and removing H2 structures, lists and other HTML elements until you find the exact email list of sweden businesses content that the URL of the category to be positioned needs.
Now, this is not always necessary.
When the domain has a high authority and users do a Google search of the type [ "category" + "brand" ] you can ignore the content, since users go where they want to go.
Recommendation: The important thing is not whether or not you need text, but how or how much you need it. The important thing is to have control over the keyword you need to enter and always keep it in mind. And every two weeks, if Google has already crawled the URL a few times, make changes.
Sometimes, there are people who simply delete the URL, and this in itself is a mistake if it is not part of an SEO strategy.
To see what to do with out-of-stock products, the first thing we have to ask ourselves is: is it a one-time thing or is it definitive?
Because, as always, depending on the answer, that will be the action we must take.
In the event that it is a one-off event and we know that we will have the stock again soon, it is best to include a link to a similar product if it is a non-multivariate product (shoes) so that the user can continue buying and so that Google can strengthen the linked product.
If it is a multivariate, then it is better not to touch anything since, in that case, we will have other sizes or colors of the same product.
If it is something definitive, that is, we are not going to have more of said product, it is always best to delete the URL and do a 301 (redirect) so that Google strengthens the product linked to the previous case.
If we are talking about seasonal products we can use this “ItemAvailability” tag to tell Google the start date and the end date.
Recommendation: What should be clear is that we cannot delete a URL because we do not have stock, we can always use its value to favor our SEO strategy. One more detail, be very careful with sitemaps, because some CMS do not update them well and, to put it in some way, we can dirty our sitemap.
Should texts be put in categories?
Adding texts to categories is highly recommended from an SEO perspective.
I'm not saying that an entire book should be put into a category, since it distorts the user's vision, but there are several ways we can work.
My favorite is to put a main text at the top of about 100 or 200 words at most.
And, if we need more text and we don't have an infinite scroll, we can place the rest of the information at the bottom, below the products.
Another strategy that works very well in SEO for e-commerce categories is to try adding and removing content.
Just like adding and removing H2 structures, lists and other HTML elements until you find the exact email list of sweden businesses content that the URL of the category to be positioned needs.
Now, this is not always necessary.
When the domain has a high authority and users do a Google search of the type [ "category" + "brand" ] you can ignore the content, since users go where they want to go.
Recommendation: The important thing is not whether or not you need text, but how or how much you need it. The important thing is to have control over the keyword you need to enter and always keep it in mind. And every two weeks, if Google has already crawled the URL a few times, make changes.