When measuring the success of your newsletter marketing, it is important that you consider the two : The opening rate does not give you any information about the number of micro conversions and vice versa. The KPIs only serve as a .
2.
By keeping your target group in mind, you not only increase your chances of conversion, but also avoid a high unsubscribe rate.
Most newsletter tools give you the option to collect a variety of demographic data :
Old
Gender
Place of residence
Pursue
industry
position
etc.
The quality and quantity of the data romania phone number list collected is of course still a matter of opinion.
Knowing your competition can also be helpful in email marketing. You have no choice but to sign up for their newsletters. However, make sure you use a personal email address rather than your company email address. To get even more information about your competitors' newsletter strategy, you should sign up multiple times : With the help of the different personas (which ideally resemble your target group), you will learn the most about the measures taken by your competitors.
3. Legal requirement: Double opt-in
In order to prevent legal consequences due to unlawful advertising (Section 7 Paragraph 2 No. 3 in conjunction with Section 3 of the German Act Against Unfair Competition), there is an unavoidable requirement: For several years now, only people who have previously given their consent (opt-in) may be included in a company's newsletter distribution list .
As soon as the email address of the new recipient is entered into the system, they will subsequently receive an email with a so-called . Only when this confirmation link has been clicked have the contacts agreed to their subscription and can be contacted in the future ( ). After setting up the selected newsletter tool and linking it, for example, to the registration form on your website, this process is usually fully automated. The double opt-in procedure was introduced in : both accidental and abusive subscriptions to newsletters should be prevented.