Quantitative analysis of your touchpoints & journey
Posted: Sun Feb 16, 2025 5:31 am
Focus groups, 1:1 interviews or user labs are examples of market analyses. However, there are also simpler methods to obtain helpful qualitative information without much effort.
You can do this immediately:
Put yourself in your customers' shoes and singapore phone number list go through each step of the journey consciously and attentively. What do you see? What do you feel? What do you want? What are you missing?
Do the same exercise with your team.
Ask your customers directly what you can do better or what improvements they would like to see.
Get direct feedback from customers through telephone & online surveys or open feedback fields on your website
Then document your findings in an organized manner in writing so that you can access this information at any time.
b)
Instead of asking "why?", we focus on "what?" in quantitative analysis. The key question is: "What did the user do or how did he/she behave at a certain point in time?" Why he/she behaved in that way is not relevant here.
In order to obtain this data, it is often necessary to implement and set up an analysis tool such as Google Analytics on your website. This allows us to clearly and objectively understand what happens in each step of the customer journey.
Dashboard with quantitative analysis of user data, engagement metrics and geographical distribution for digital marketing
The data helps us answer important questions such as:
How many people viewed your automatic newsletter or clicked on the link contained therein?
How many people saw the contact form but did not fill it out?
How many visitors went to the checkout but didn’t buy anything?
How many people came to your website but left straight away?
How many leads do you talk to but they don't buy?
How many people viewed a particular blog post before purchasing?
How many people have purchased your product but never left a review?
You can do this immediately:
Put yourself in your customers' shoes and singapore phone number list go through each step of the journey consciously and attentively. What do you see? What do you feel? What do you want? What are you missing?
Do the same exercise with your team.
Ask your customers directly what you can do better or what improvements they would like to see.
Get direct feedback from customers through telephone & online surveys or open feedback fields on your website
Then document your findings in an organized manner in writing so that you can access this information at any time.
b)
Instead of asking "why?", we focus on "what?" in quantitative analysis. The key question is: "What did the user do or how did he/she behave at a certain point in time?" Why he/she behaved in that way is not relevant here.
In order to obtain this data, it is often necessary to implement and set up an analysis tool such as Google Analytics on your website. This allows us to clearly and objectively understand what happens in each step of the customer journey.
Dashboard with quantitative analysis of user data, engagement metrics and geographical distribution for digital marketing
The data helps us answer important questions such as:
How many people viewed your automatic newsletter or clicked on the link contained therein?
How many people saw the contact form but did not fill it out?
How many visitors went to the checkout but didn’t buy anything?
How many people came to your website but left straight away?
How many leads do you talk to but they don't buy?
How many people viewed a particular blog post before purchasing?
How many people have purchased your product but never left a review?