New target groups: WHO are the mobile gamers?
Posted: Sun Feb 16, 2025 5:29 am
The start of school is the ideal time to learn about and analyze the trends that will shape marketing strategies in the coming months. In this sense, mobile gaming is proving to be the sector with the greatest prospects, having seen a continuous increase in users and revenue over the last two years despite the uncertain economic situation.
Mobile gaming has established itself as the fastest growing segment within the video game industry. According to Newzoo, mobile gaming revenue exceeds $100,000 million and accounts for 53% of the global gaming market.
Moreover, mobile gaming is far from reaching spain phone number list its peak in terms of user numbers. In 2021, mobile gaming consumption will increase by 63%, bringing the number of gamers to 2.7 billion, according to Statista reports . Considering this data, the potential of mobile gaming is undeniable.
From an advertising perspective, it is not only the global volume of the mobile gaming market that is relevant, but also its ability to attract new target groups. Therefore, knowing which profiles are most likely to become mobile gamers is crucial for developing full funnel strategies in the gaming environment.
One of the most interesting aspects of mobile gaming for advertisers is the ability to reach a wide range of audiences. According to GWI's Gaming Personas study, 29% of people who play online games play them exclusively on their mobile phones.
The study also reveals the social trends most followed by mobile-only gamers, revealing their preferences and interests, including the consumption of audiovisual content, gastronomy and music.
Mobile gaming has established itself as the fastest growing segment within the video game industry. According to Newzoo, mobile gaming revenue exceeds $100,000 million and accounts for 53% of the global gaming market.
Moreover, mobile gaming is far from reaching spain phone number list its peak in terms of user numbers. In 2021, mobile gaming consumption will increase by 63%, bringing the number of gamers to 2.7 billion, according to Statista reports . Considering this data, the potential of mobile gaming is undeniable.
From an advertising perspective, it is not only the global volume of the mobile gaming market that is relevant, but also its ability to attract new target groups. Therefore, knowing which profiles are most likely to become mobile gamers is crucial for developing full funnel strategies in the gaming environment.
One of the most interesting aspects of mobile gaming for advertisers is the ability to reach a wide range of audiences. According to GWI's Gaming Personas study, 29% of people who play online games play them exclusively on their mobile phones.
The study also reveals the social trends most followed by mobile-only gamers, revealing their preferences and interests, including the consumption of audiovisual content, gastronomy and music.