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Why short-form video is worth using

Posted: Sun Feb 16, 2025 5:28 am
by shaownhasan
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Short-form video platforms
8 ways to get more from your short-form video strategy
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Why short-form video is worth using (and how to secure buy-in)
Whether you love short-form video but need buy-in, or you still need some convincing, we’ve got you covered.

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment.

Short-form video statistics speak for themselves
The data behind short-form video doesn’t lie—it’s a winner.

Here are a few stats that prove the value of short-form video: