Which campaigns are suitable for in-stream ads on YouTube?
Posted: Sun Feb 16, 2025 5:17 am
YouTube Ads In-Stream AdsNow let's take a look at some campaign goals that are suitable for YouTube in-stream ads.
Skippable in-stream ads
Choose a campaign goal for your skippable in-stream ads:
Sales Promotion
Generate leads
Website Traffic
Brand awareness and reach
Compare products and brands
Non-skippable in-stream ads
For non-skippable in-stream ads, choose a goal like this:
Brand awareness and reach
When are in-stream ads delivered on YouTube?
YouTube Ads In-Stream AdsNow let's take a look at when YouTube in-stream ads are delivered.
If you use YouTube yourself, you probably know ghana telegram data this, but you've probably seen advertisements at various times, such as at the beginning of the video, in the middle of the video, or at the end of the video.
In-stream ads are delivered at the following three times:
Pre-roll: Advertisements served before the video starts
Mid-roll: Advertisements delivered in the middle of a video
Post-roll: Advertisement that is displayed when the video ends
Let's take a closer look at each one.
Pre-roll
A pre-roll is an ad that is served before a video starts playing .
It is said that approximately 80% of video ads are delivered as pre-rolls.
Since it is distributed before the playback of video content , it is the distribution timing with the highest viewer rate .
Mid-roll
Mid-rolls are advertisements that are served during video playback .
Since it plays in the middle of the main video, it can be very distracting for users who want to watch the rest of the video quickly.
However, because I want to see the rest of the video,This is a timing for delivery that has a low bounce rate .
Skippable in-stream ads
Choose a campaign goal for your skippable in-stream ads:
Sales Promotion
Generate leads
Website Traffic
Brand awareness and reach
Compare products and brands
Non-skippable in-stream ads
For non-skippable in-stream ads, choose a goal like this:
Brand awareness and reach
When are in-stream ads delivered on YouTube?
YouTube Ads In-Stream AdsNow let's take a look at when YouTube in-stream ads are delivered.
If you use YouTube yourself, you probably know ghana telegram data this, but you've probably seen advertisements at various times, such as at the beginning of the video, in the middle of the video, or at the end of the video.
In-stream ads are delivered at the following three times:
Pre-roll: Advertisements served before the video starts
Mid-roll: Advertisements delivered in the middle of a video
Post-roll: Advertisement that is displayed when the video ends
Let's take a closer look at each one.
Pre-roll
A pre-roll is an ad that is served before a video starts playing .
It is said that approximately 80% of video ads are delivered as pre-rolls.
Since it is distributed before the playback of video content , it is the distribution timing with the highest viewer rate .
Mid-roll
Mid-rolls are advertisements that are served during video playback .
Since it plays in the middle of the main video, it can be very distracting for users who want to watch the rest of the video quickly.
However, because I want to see the rest of the video,This is a timing for delivery that has a low bounce rate .