74% of consumers believe social media has increased brand accountability.

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Hopefully, you’ll only ever need to use social media’s proactive crisis management benefits. Still, it never hurts to be prepared.

Harness the power of social media for strategic communications
A social-first approach to strategic communications has the power to reinvent a brand in the eyes of the people who matter most. Ground your strategy in real-time social insights to ground your strategy in the voice of your ideal customer.


March represents a lot of things. For some, india car owner data it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. With those numbers in mind, hitting the right notes for Women’s History Month is imperative. But how do you create social media content around diversity that resonates and feels authentic?

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. We’re discussing both the icks and ideals for Women’s History Month social media ideas.

In 1980, then-President Jimmy Carter declared March 2-8 as National Women’s History Week. After realizing there’s entirely too much women’s history to squeeze into seven days, Congress passed Public Law 100-9 in 1987, proclaiming March as Women’s History Month.