Once you’ve assessed company goals and identified optimization opportunities, you’ll need to connect with the stakeholders who can help you develop a plan of action.
For example, say your company wants to increase repeat purchase rate among customers who made a purchase over the holiday season. Coming up with a strategy to make this a reality would require input from stakeholders across marketing and customer service.
These are must-have conversations. You need input and buy-in from all relevant teams to ensure everyone is working toward a shared objective. Embracing collaboration can help ensure that your omnichannel strategy is well-designed, sustainable, and adaptable to market and customer behavior changes.
Sharing a consistent message gcash data doesn’t mean sharing the same message. You should adapt your content by channel and network to get the most return on an omnichannel communications strategy.
Meryoli Arias, Senior Social and Community Manager at Chili Piper, considers each individual channel and network as a piece of a greater puzzle.
“Individual channels can help you meet different goals. They’re all tied to the bigger strategy, but how you develop your brand personality will require different timelines, tactics and formats depending on the channels you’re using.”
Arias relies on shared content pillars to tailor an overarching brand message to specific channels. “That way, the message remains the same, even when the formats change. For example, you can create a text post about the benefits of your product on LinkedIn, a video to explain those same benefits on TikTok.”