1. HOORAE
Late last year, HOORAE—a media company led by Issa Rae—announced its partnership with Walmart: The Black & Unlimited Digital Development Program. Nine Black creators were selected to amplify their content creation efforts by providing them with resources, tools, courses, and access to a network of executives to learn from. Additionally, each creator was offered a $10,000 stipend “to offset pay inequities traditionally experienced by Black creators and help them focus on limitless discovery and fusion data creation,” according to the company’s press release.
Since Issa Rae owns the company, it’s not surprising that amplifying Black voices is at the center of her work. That’s always who Issa Rae has been. Remember when she infamously stated that she was “rooting for everybody Black”? She meant that.
HOORAE and Walmart plan to make Black & Unlimted an ongoing and evolving initiative that will continue to dedicate its resources to Black creators.
2. HBO Max
HBO Max—the streaming service that brings us fan faves like The White Lotus, Euphoria, and House Of The Dragon (also known by Black Twitter as “House of Dragons”) has been dedicated to sharing Black stories on and off their platform. In September 2021, they launched their social-first community initiative: Scene In Black. Like Netflix’s Strong Black Lead, Scene In Black focuses on highlighting the Black talent, creatives and fans from all HBO titles.
While the program is in its early stages,
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shaownhasan
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