Companies with the best social media presence
Posted: Thu Feb 13, 2025 10:31 am
The snack giant increased brand awareness across a range of territories by encouraging users to film fun TikTok videos using the iconic Pringles tube. The strategy worked, generating over 4.6 billion views. More importantly, it revitalized the brand voice for a new audience of consumers.
For some more standout social media campaigns, band data check out this article.
Need more inspiration? Here are three more companies with the best social media presence.
Sephora
Boasting over 21 million followers, the beauty brand’s Instagram page showcases products and offers helpful makeup tips. Longer tutorials are available on their YouTube channel (1.36 million subscribers).
They’ve expanded on this content with “stories of belonging,” which feature the inspiring stories of LGBTQI+ and BIPOC influencers. Seamlessly connecting their products with their’s and customers’ values, this approach positions the brand as inclusive while building awareness and welcoming everyone in.
A screenshot pf Sephora's Instagram page show guides and reels full of the beauty brand’s products and helpful makeup tips.
Little Moons
Japanese sweets, like ice-cream-filled mochi, became a big deal on TikTok in 2022. Little Moons achieved a 2000% increase in sales in the UK within a few weeks due to their superlative use of social media. Their videos pair the bold colors and tastes of their products with popular sounds and stickers to make their brand a part of the conversation.
For some more standout social media campaigns, band data check out this article.
Need more inspiration? Here are three more companies with the best social media presence.
Sephora
Boasting over 21 million followers, the beauty brand’s Instagram page showcases products and offers helpful makeup tips. Longer tutorials are available on their YouTube channel (1.36 million subscribers).
They’ve expanded on this content with “stories of belonging,” which feature the inspiring stories of LGBTQI+ and BIPOC influencers. Seamlessly connecting their products with their’s and customers’ values, this approach positions the brand as inclusive while building awareness and welcoming everyone in.
A screenshot pf Sephora's Instagram page show guides and reels full of the beauty brand’s products and helpful makeup tips.
Little Moons
Japanese sweets, like ice-cream-filled mochi, became a big deal on TikTok in 2022. Little Moons achieved a 2000% increase in sales in the UK within a few weeks due to their superlative use of social media. Their videos pair the bold colors and tastes of their products with popular sounds and stickers to make their brand a part of the conversation.