How to build an eCommerce brand from scratch
Posted: Thu Feb 13, 2025 9:29 am
How to build an eCommerce brand from scratch
The e-commerce sector is growing, with customers purchasing goods from online retailers. However, most consumers prefer to invest in well-known brands; therefore, creating a recognizable eCommerce brand is vital if you want to succeed in the long term.
Building an eCommerce brand is challenging, and creating an asset that adds real market value requires a long-term vision. This article will explain the importance of branding in the eCommerce industry and the steps you can take to support your eCommerce brand.
What is an eCommerce brand and why is it important to build one?
Any company that offers and sells products or services online is an e-commerce brand and will conduct online transactions through the digital transfer of money and data.
Your eCommerce brand is more than your name, logo, and catchy slogan; it's also how people see your company and its character. It's the perception customers have of the online retailer they've had any interaction with.
There has never been a better opportunity to start an online business, with eCommerce austria mobile database retail sales set to exceed roughly $6.8 trillion globally in 2023.
But how much does it cost to start an eCommerce business that brings money to the table? That's what we'll explore in the next section.
How much does it cost to start an eCommerce business?
An e-commerce business can start with a minimum budget of $100, which includes a subscription to an e-commerce platform like Shopify or BigCommerce and a theme that will allow you to start building your online presence.
E-commerce businesses are cheaper than brick-and-mortar stores because they don’t require as many licenses and permits, and they don’t have to pay rent for a storefront. For example, starting a dropshipping business will likely be cheaper because you won’t have to invest in inventory, raw materials, or other costs. This gives you more time to focus on marketing and optimizing your retail pick-and-pack process .
In the first year, new eCommerce store owners can expect to incur up to $40,000 in business expenses, which will be recovered from profit margins and returned to the owner. However, that doesn’t mean you have to spend $40,000 to launch your online store.
Depending on the industry, eCommerce business model, and whether it’s a full-time job, these costs can vary significantly. The following chart shows where eCommerce businesses spend their budget in the first year:
The e-commerce sector is growing, with customers purchasing goods from online retailers. However, most consumers prefer to invest in well-known brands; therefore, creating a recognizable eCommerce brand is vital if you want to succeed in the long term.
Building an eCommerce brand is challenging, and creating an asset that adds real market value requires a long-term vision. This article will explain the importance of branding in the eCommerce industry and the steps you can take to support your eCommerce brand.
What is an eCommerce brand and why is it important to build one?
Any company that offers and sells products or services online is an e-commerce brand and will conduct online transactions through the digital transfer of money and data.
Your eCommerce brand is more than your name, logo, and catchy slogan; it's also how people see your company and its character. It's the perception customers have of the online retailer they've had any interaction with.
There has never been a better opportunity to start an online business, with eCommerce austria mobile database retail sales set to exceed roughly $6.8 trillion globally in 2023.
But how much does it cost to start an eCommerce business that brings money to the table? That's what we'll explore in the next section.
How much does it cost to start an eCommerce business?
An e-commerce business can start with a minimum budget of $100, which includes a subscription to an e-commerce platform like Shopify or BigCommerce and a theme that will allow you to start building your online presence.
E-commerce businesses are cheaper than brick-and-mortar stores because they don’t require as many licenses and permits, and they don’t have to pay rent for a storefront. For example, starting a dropshipping business will likely be cheaper because you won’t have to invest in inventory, raw materials, or other costs. This gives you more time to focus on marketing and optimizing your retail pick-and-pack process .
In the first year, new eCommerce store owners can expect to incur up to $40,000 in business expenses, which will be recovered from profit margins and returned to the owner. However, that doesn’t mean you have to spend $40,000 to launch your online store.
Depending on the industry, eCommerce business model, and whether it’s a full-time job, these costs can vary significantly. The following chart shows where eCommerce businesses spend their budget in the first year: