Use Email Marketing for Exclusive Offers
Posted: Thu Feb 13, 2025 8:38 am
Engagement is one of the main ways for brands to identify high-quality potential customers, usually by monitoring indicators such as email open rates and click-through rates. Unfortunately, these metrics don’t measure content engagement. Network options like average session duration and scroll depth can be helpful, but at best, they're incomplete and at worst, extremely unrepresentative. There are better ways to measure content consumption. But the video metrics you use will depend on your business model. . It is often adopted by bb brands because these buyers must be satisfied with the product before using it.
Since the buyer is rarely the only decision-maker, they need to like it so much that they are willing to sell the investment to a colleague. Therefore, buyers need to deeply engage with your brand and have bosnia and herzegovina number data their interactions tracked and scored to reflect intent. For example, an average session duration of three minutes on a product page may mean that buyers are reading about your product and they may be interested. But it can also mean they're frustrated, stopping on random pages to search your menu to find what they really want.
In contrast, an engagement rate of % for explainer videos indicates that buyers are interested in clicking play and consuming the content. Both actions demonstrate clearer engagement with the content. These might be scores for videos that had % engagement or more views in a given time frame. More importantly, you should track these thresholds in order. A buyer who watches several unrelated videos with high engagement rates may be less interested than a buyer who watches multiple videos on the same topic. Another benefit of video engagement is that as a more accurate picture of interest, you can hand these leads to better-informed salespeople.
Since the buyer is rarely the only decision-maker, they need to like it so much that they are willing to sell the investment to a colleague. Therefore, buyers need to deeply engage with your brand and have bosnia and herzegovina number data their interactions tracked and scored to reflect intent. For example, an average session duration of three minutes on a product page may mean that buyers are reading about your product and they may be interested. But it can also mean they're frustrated, stopping on random pages to search your menu to find what they really want.
In contrast, an engagement rate of % for explainer videos indicates that buyers are interested in clicking play and consuming the content. Both actions demonstrate clearer engagement with the content. These might be scores for videos that had % engagement or more views in a given time frame. More importantly, you should track these thresholds in order. A buyer who watches several unrelated videos with high engagement rates may be less interested than a buyer who watches multiple videos on the same topic. Another benefit of video engagement is that as a more accurate picture of interest, you can hand these leads to better-informed salespeople.