Instagram Stories Tips: Winning with Creative Examples
Posted: Mon Dec 23, 2024 9:19 am
The case of Instagram Stories is one of those that will go down in history as a triumph, a theft and an unprecedented addiction.
A triumph because Instagram Stories were invented by Snapchat in 2013, a theft because Instagram appropriated it (with a few tweaks) and an addiction because everyone has joined this craze as if there were no tomorrow.
In this article I intend to tell you what tricks will help you succeed with this format, why it is so successful and what you should do to get the most out of it.
What is Instagram Stories?
No introduction is needed, but perhaps a little history.
In 2013, Snapchat created ephemeral slideshows of photos and videos featuring users' content throughout the day.
Who instantly fell in love with the new format?
Teenagers!
The rest of the planet didn't pay much attention, at least not at first.
Some time passed and Facebook did pay attention.
He copied the stories (after failing to buy the social network) and launched them on Instagram on August 2, 2016.
Although many thought that the stories' days were numbered, they arrived on Instagram and stayed there.
In fact, and I return to the milestone that Instagram Stories represent, stories have failed in other franchises such as Facebook itself, WhatsApp and Facebook Messenger, where they were introduced in 2017 and have not taken off.
This has not been the case on Instagram, where they are here to stay.
Furthermore, we could talk about a "storification" of social networks, which has changed the panorama of the social environment, to such an extent that it has transformed the way in which we share and consume content on social networks.
For businesses that rely on networks to reach their customers, this “storification” presents new opportunities and some real challenges that are not always easy to address.
Social Media Poster
Schedule and plan your social networks
Enter your domain
Try it now! →
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Why are Stories so successful on Instagram?
If you're running a personal brand or a small business, the thought of opening up a new channel is email list of dutch business likely to give you a headache.
If it is already difficult to deal with content on social networks in the traditional way, such as “tweets,” now a combination of videos, photos and graphics is added to the equation, which complicates everything.
The good news is that there's no ignoring the power and potential ROI of stories, especially among younger people.
And if you don't believe me, stop reading this article, find a teenager around you and ask them: "Hey, tell me how Instagram Stories works, I don't understand it."
You'll see how it takes less than two seconds to explain the secrets of stories to you in detail.
A triumph because Instagram Stories were invented by Snapchat in 2013, a theft because Instagram appropriated it (with a few tweaks) and an addiction because everyone has joined this craze as if there were no tomorrow.
In this article I intend to tell you what tricks will help you succeed with this format, why it is so successful and what you should do to get the most out of it.
What is Instagram Stories?
No introduction is needed, but perhaps a little history.
In 2013, Snapchat created ephemeral slideshows of photos and videos featuring users' content throughout the day.
Who instantly fell in love with the new format?
Teenagers!
The rest of the planet didn't pay much attention, at least not at first.
Some time passed and Facebook did pay attention.
He copied the stories (after failing to buy the social network) and launched them on Instagram on August 2, 2016.
Although many thought that the stories' days were numbered, they arrived on Instagram and stayed there.
In fact, and I return to the milestone that Instagram Stories represent, stories have failed in other franchises such as Facebook itself, WhatsApp and Facebook Messenger, where they were introduced in 2017 and have not taken off.
This has not been the case on Instagram, where they are here to stay.
Furthermore, we could talk about a "storification" of social networks, which has changed the panorama of the social environment, to such an extent that it has transformed the way in which we share and consume content on social networks.
For businesses that rely on networks to reach their customers, this “storification” presents new opportunities and some real challenges that are not always easy to address.
Social Media Poster
Schedule and plan your social networks
Enter your domain
Try it now! →
ADS illustration
Why are Stories so successful on Instagram?
If you're running a personal brand or a small business, the thought of opening up a new channel is email list of dutch business likely to give you a headache.
If it is already difficult to deal with content on social networks in the traditional way, such as “tweets,” now a combination of videos, photos and graphics is added to the equation, which complicates everything.
The good news is that there's no ignoring the power and potential ROI of stories, especially among younger people.
And if you don't believe me, stop reading this article, find a teenager around you and ask them: "Hey, tell me how Instagram Stories works, I don't understand it."
You'll see how it takes less than two seconds to explain the secrets of stories to you in detail.