Why organize a community among a difficult target group?
Posted: Thu Feb 13, 2025 4:56 am
How do you keep a research community going for three months or more if you are dealing with a target group that has little time and is not eager to participate? In other words: how do I get and keep participants active? We asked ourselves this question when we started writing the engagement plan for a new research community of TNS NIPO, called Daddy Cool . This community had to focus on a very broad, but at the same time difficult to engage target group: the modern father with children between the ages of two and six.Men who generally lead busy lives and are not necessarily eager to engage in online discussions with other fathers: a difficult target group. In addition, unlike most community projects, there was no central topic to focus the discussions on. The only binding factor was that all members are men and have young children.
In addition, the participants did not receive any incentive for their participation kuwait telegram data The only way to earn something (besides the insights that the discussions would hopefully provide) was by participating in the competitions that we regularly organized. In short: a challenge!
Why on earth would you want to organize a community where you ask for cooperation from a target group that has little interest in it? A good question. TNS NIPO has organized a considerable number of research communities in recent years, with success. However, the research community as a method is still relatively unknown to our customers.
In addition, the participants did not receive any incentive for their participation kuwait telegram data The only way to earn something (besides the insights that the discussions would hopefully provide) was by participating in the competitions that we regularly organized. In short: a challenge!
Why on earth would you want to organize a community where you ask for cooperation from a target group that has little interest in it? A good question. TNS NIPO has organized a considerable number of research communities in recent years, with success. However, the research community as a method is still relatively unknown to our customers.