Better results for your campaigns? Find out how with the help of marketing automation
Posted: Thu Feb 13, 2025 3:57 am
Creations, texts, budgets, placements, targets: many factors can be brought into play for the success of a campaign.
Very often we manage to optimize it in the best possible way on the platform, but we do not give the same care and attention in choosing the landing page or perhaps in defining the navigation paths that lead the user to the purchase.
Are we always sure that the expectations of the user who clicks on the ad are met? Or rather, are we really sure that our campaigns intercept the right target?
In both cases, marketing automation strategies and the use of customer data platforms, such as Blendee , provide us with valuable assistance both in the on-site personalization phase of the user experience coming from campaigns , and norway mobile database in the previous phase of creating the different audiences.
Profiling advertising campaigns
Customer Data Platform: The Full Value of Advanced Profiling
Over time, the tools and features also offered by advertising platforms such as Google ADS, in terms of profiling, have evolved with the aim of giving marketers the ability to refine their strategies. Let’s think, for example, about the amount of additional information and data that we can now take advantage of with the integration of the remarketing tag rather than with the integration with Google Analytics.
But what if we were to provide Google with highly profiled groups of users that our campaigns could work on ?
In addition to demographic data, interests and information on browsing and purchasing behavior, it may be interesting to integrate, for our segmentation, information collected by our customer service, rather than data from our CRM or even more simply to use the Customer Lifetime Value of our customers as a profiling criterion.
It is clear that this type of information is in no way available in Google ADS, nor, even less, in Google Analytics.
Very often we manage to optimize it in the best possible way on the platform, but we do not give the same care and attention in choosing the landing page or perhaps in defining the navigation paths that lead the user to the purchase.
Are we always sure that the expectations of the user who clicks on the ad are met? Or rather, are we really sure that our campaigns intercept the right target?
In both cases, marketing automation strategies and the use of customer data platforms, such as Blendee , provide us with valuable assistance both in the on-site personalization phase of the user experience coming from campaigns , and norway mobile database in the previous phase of creating the different audiences.
Profiling advertising campaigns
Customer Data Platform: The Full Value of Advanced Profiling
Over time, the tools and features also offered by advertising platforms such as Google ADS, in terms of profiling, have evolved with the aim of giving marketers the ability to refine their strategies. Let’s think, for example, about the amount of additional information and data that we can now take advantage of with the integration of the remarketing tag rather than with the integration with Google Analytics.
But what if we were to provide Google with highly profiled groups of users that our campaigns could work on ?
In addition to demographic data, interests and information on browsing and purchasing behavior, it may be interesting to integrate, for our segmentation, information collected by our customer service, rather than data from our CRM or even more simply to use the Customer Lifetime Value of our customers as a profiling criterion.
It is clear that this type of information is in no way available in Google ADS, nor, even less, in Google Analytics.