Blendee MOS beyond the union between a CDP and a DMP
Posted: Thu Feb 13, 2025 3:56 am
Blendee's marketing operating system goes in this direction: it combines the functionalities and potential of a modern Customer Data Platform with those of a high-performance Data Management Platform .
The result?
A platform that collects and normalizes data from multiple sources at the single customer view level , enabling the creation of complete and accurate user profiles, updated in real time.
Data collection, normalization, but not only: DMP -related features allow you to expand the initial audience thanks to anonymous users. The platform's AI engine makes it possible to derive information on anonymous users based on northeast mobile number database their behavior. This makes it possible to go further and build predictive models that identify correlations between user characteristics and target actions.
From data collection to activation to orchestration of the entire customer journey for a true omnichannel strategy, thanks to marketing automation and marketing personalization activities.
Data , even if collected, remains irrelevant in itself , it is only a component of a much larger mechanism.
It only gains value if it is made accessible and usable : it is precisely at this point that it becomes a real gold mine for companies, but it requires the right technology stack .
The result?
A platform that collects and normalizes data from multiple sources at the single customer view level , enabling the creation of complete and accurate user profiles, updated in real time.
Data collection, normalization, but not only: DMP -related features allow you to expand the initial audience thanks to anonymous users. The platform's AI engine makes it possible to derive information on anonymous users based on northeast mobile number database their behavior. This makes it possible to go further and build predictive models that identify correlations between user characteristics and target actions.
From data collection to activation to orchestration of the entire customer journey for a true omnichannel strategy, thanks to marketing automation and marketing personalization activities.
Data , even if collected, remains irrelevant in itself , it is only a component of a much larger mechanism.
It only gains value if it is made accessible and usable : it is precisely at this point that it becomes a real gold mine for companies, but it requires the right technology stack .