The key is to recognize the user
Posted: Wed Feb 12, 2025 9:11 am
For interoperability to take place, one of the keys is that it is easy to recognize the user from one device to another, from one domain to another, and from one platform to another.
At this point, the issue of privacy becomes imperative. Identity or digital identity is the set of information that identifies a natural person in the digital world; summarizes all the identifiers associated with a single user, whether anonymous or persistent, the so-called strong identifiers (telephone, email, etc.). Until now, audience
management platforms treated anonymous and persistent identifiers netherlands mobile database separately. The novelty towards which the digital advertising market is heading is the unification of the management of this data in a single place, so that the privacy of users is even more protected and consent to data management is finally explicit.
Digital advertising identity
Encrypted Data Security
At this point, you need to equip yourself with tools that protect your users' information.
One of them is certainly the clean room .
It is a technology that protects data through an encryption system and thus allows companies to share and enrich information, without ever moving or exchanging user data. This tool aims to support companies in their profiling and addressability strategies of campaigns, while always maintaining maximum security in terms of privacy.
Digital Advertising: The Future is Evolution
In the future of companies operating in digital advertising, the need to evolve, change and renew is certainly foreseeable.
The end of third-party cookies does not coincide with the end of advertising, but with the beginning of a change, of a new way of profiling, of running addressable campaigns and of creating networks of actors that provide interoperable technologies.
Potentially, with the consent of all, this can be the beginning of a more connected and collaborative digital ecosystem.
At this point, the issue of privacy becomes imperative. Identity or digital identity is the set of information that identifies a natural person in the digital world; summarizes all the identifiers associated with a single user, whether anonymous or persistent, the so-called strong identifiers (telephone, email, etc.). Until now, audience
management platforms treated anonymous and persistent identifiers netherlands mobile database separately. The novelty towards which the digital advertising market is heading is the unification of the management of this data in a single place, so that the privacy of users is even more protected and consent to data management is finally explicit.
Digital advertising identity
Encrypted Data Security
At this point, you need to equip yourself with tools that protect your users' information.
One of them is certainly the clean room .
It is a technology that protects data through an encryption system and thus allows companies to share and enrich information, without ever moving or exchanging user data. This tool aims to support companies in their profiling and addressability strategies of campaigns, while always maintaining maximum security in terms of privacy.
Digital Advertising: The Future is Evolution
In the future of companies operating in digital advertising, the need to evolve, change and renew is certainly foreseeable.
The end of third-party cookies does not coincide with the end of advertising, but with the beginning of a change, of a new way of profiling, of running addressable campaigns and of creating networks of actors that provide interoperable technologies.
Potentially, with the consent of all, this can be the beginning of a more connected and collaborative digital ecosystem.