Contextual advertising: what is it?
Posted: Wed Feb 12, 2025 9:00 am
As anticipated, the term “contextual advertising” refers to a particular advertising model whose primary objective is to allow advertisers to place ads in contexts where they can be most effective .
Nothing new on the surface: the principle behind contextual advertising is the same that has always governed the purchase and sale of advertising space, but there is actually something more.
Unlike advertising models based on third-party cookies, contextual advertising croatia mobile database aims to enable targeting of users not based on behavioral, demographic or browsing data, but essentially based on the context in which they interact.
The goal is to enable the delivery of relevant ads at the right time without being intrusive and with full respect for users' privacy .
The goal is to enable the delivery of relevant ads at the right time without being intrusive and with full respect for users' privacy .
To better understand the effectiveness of this advertising model, let's think about hotel or B&B advertisements displayed on a travel blog or website.
Nothing new on the surface: the principle behind contextual advertising is the same that has always governed the purchase and sale of advertising space, but there is actually something more.
Unlike advertising models based on third-party cookies, contextual advertising croatia mobile database aims to enable targeting of users not based on behavioral, demographic or browsing data, but essentially based on the context in which they interact.
The goal is to enable the delivery of relevant ads at the right time without being intrusive and with full respect for users' privacy .
The goal is to enable the delivery of relevant ads at the right time without being intrusive and with full respect for users' privacy .
To better understand the effectiveness of this advertising model, let's think about hotel or B&B advertisements displayed on a travel blog or website.