How do I add and check structured data?
Posted: Wed Feb 12, 2025 8:58 am
Structured data is a standardized format that provides information about a web page and categorizes the content, and can display rich snippets in search results pages. Google supports a variety of rich snippets based on structured data, common types include breadcrumbs, ratings, prices, company information, social media accounts, videos, and other information.
Google can obtain rich snippet data from structured tags (such as Schema) in the HTML of a web page, which helps search engines to better understand the content of the web page. In addition, prominent rich snippets are more likely to stand out on search results pages, which helps increase users' click-through rates. Therefore, we can configure structured data codes for company information, breadcrumbs, and product pages to be as clear and detailed as possible.
Note that according to Google, if we use structured data correctly, this will maximize the probability of generating rich snippets, but Google cannot latvia phone number list guarantee that every structured data will generate rich snippets 100%.
If your website is using WordPress, there are many plugins in the backend to add structured code.
Plugins: All In One Schema Rich Snippets, WP SEO Structured Data Schema
To verify the structured data on your pages, run a test with the following tools.
Tools: Google Rich Results Test, Google Structured Data Testing Tool
HTTP
HTTP stands for Hypertext Transfer Protocol, and this is the protocol that transfers hypertext (complete web pages) from a server to your browser. HTTP is a standard that forms the basis of the entire web, so your browser needs HTTP information to find the web page you requested on your computer. If you want to visit a website, your computer sends an HTTP request to the server, and the server then sends you the result. You will first get the HTTP headers, and then (if everything is correct) the entire page.
HTTP Header contains meta information about the page you requested. Visitors will not see the HTTP Header of your page. You need to use your browser's inspector to view the HTTP Header, in which you will find information about the server, content type, HTTP status code, specification of the language the website is written in, the last modification date of the page you requested, etc. The status code of the HTTP header is very important for SEO reasons. If the status code is 200, everything is fine. There are many other status codes, for example, indicating that the web page you requested does not exist.
Google can obtain rich snippet data from structured tags (such as Schema) in the HTML of a web page, which helps search engines to better understand the content of the web page. In addition, prominent rich snippets are more likely to stand out on search results pages, which helps increase users' click-through rates. Therefore, we can configure structured data codes for company information, breadcrumbs, and product pages to be as clear and detailed as possible.
Note that according to Google, if we use structured data correctly, this will maximize the probability of generating rich snippets, but Google cannot latvia phone number list guarantee that every structured data will generate rich snippets 100%.
If your website is using WordPress, there are many plugins in the backend to add structured code.
Plugins: All In One Schema Rich Snippets, WP SEO Structured Data Schema
To verify the structured data on your pages, run a test with the following tools.
Tools: Google Rich Results Test, Google Structured Data Testing Tool
HTTP
HTTP stands for Hypertext Transfer Protocol, and this is the protocol that transfers hypertext (complete web pages) from a server to your browser. HTTP is a standard that forms the basis of the entire web, so your browser needs HTTP information to find the web page you requested on your computer. If you want to visit a website, your computer sends an HTTP request to the server, and the server then sends you the result. You will first get the HTTP headers, and then (if everything is correct) the entire page.
HTTP Header contains meta information about the page you requested. Visitors will not see the HTTP Header of your page. You need to use your browser's inspector to view the HTTP Header, in which you will find information about the server, content type, HTTP status code, specification of the language the website is written in, the last modification date of the page you requested, etc. The status code of the HTTP header is very important for SEO reasons. If the status code is 200, everything is fine. There are many other status codes, for example, indicating that the web page you requested does not exist.