The idea is pretty simple. As mentioned above, there is less content on the web about long-tail keywords, because fewer people have written about them. Less content means less competition! Since the competition isn't as fierce, it's easier to outrank other pages with content about long-tail keywords in the search engines.
Additionally, you may find that it’s easier new zealand cell phone number list to target specific search intent with long-tail keywords. Search intent is the “why” behind a search: does someone just want information, or are they looking to buy something? Or something completely different?
Example of a long tail keyword
Let’s look at an example. An example of a primary keyword or key phrase is “educational books for children.” There are many booksellers, publishers, and bloggers writing about educational books. If you are just starting out with your website, it would be virtually impossible to rank for that term.
What you should try to do is focus on a niche for your blog or your store. Finding a niche means targeting a very specific group of people. You can do this by creating very specific content – content about long-tail keywords!
An example of a long-tail keyword might be: “educational books for autistic teens.” If you write high-quality content on a specialized topic like this, you can outrank your competition for those long-tail terms.
How do they help you position yourself?
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