Real Data

The customer acquisition objective is available for these existing campaign types:

Maximizing performance
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#1: Configure the Customer Acquisition goal in the Conversions section
To do this, go to "Tools & Settings" >> "Conversions" >> sweden mobile database "Customer Acquisition - Settings".

The target settings are the same as in the previous settings:

Select existing customer lists
Set the value assigned to customer acquisition
This goal is now set at the account level and available to add to existing campaigns.

#2: Configure the customer acquisition goal in your campaign
First, select the campaign that will use the new goal type. Click the "Settings" tab in the left menu bar.

Then select the "customer acquisition" field, which will open the goals panel.

Finally, select the appropriate customer acquisition type for the campaign and click the "Save" button.

How to measure new customer performance
Reporting improvements are among the most interesting news regarding the customer acquisition goal type.

A new column for "New customers" is available in the Google Ads online interface.

The "New customers" column shows the number of new customers acquired by each campaign type using this objective.

In addition to the new reporting available, it helps calculate key metrics such as customer acquisition cost.
Summary

Google's latest customer acquisition goal helps advertisers be more strategic about their marketing spend.