About your company
Posted: Wed Feb 12, 2025 4:06 am
Images that are categorized as too racially explicit, and may be false positives, are rejected by Google’s AI algorithm. So it’s still important for marketers to know the difference. To get better results, invest in high-quality images and don’t be afraid to centralize all your photos to get a quality score based on relevance, quality, and entities for each image.
Videos can also drive relevant traffic. However, most businesses still d argentina mobile database on’t use them in their marketing strategy. Because video search is localized based on the device used, which uses the searcher’s location, video results can change. Clicking on a video will take you directly to the website. How does adding video to your GBP change engagement and increase traffic?
If you want to build a good following, consider creating videos on the following topics:
About your products and services.
What can customers expect.
What are the customer reviews?
Frequently asked questions.
Many of our clients have found that adding discoverable videos has increased their website traffic, and this simple trick can also help you drive quality traffic from channels like Google Discover .
A good example for you might be TikTok or Instagram. These social networks have gained massive attention in 2022.
Consumers preferred to use these social networks instead of Google when searching for keywords. And this was in everyday life situations. For example, they were looking for entertainment, shopping and restaurants in the location where they were. Social networks directly influence decisions based on experiences through images and videos.
Local businesses must provide useful content
Updating content should be a key factor for every business and marketer , as it addresses issues of poor quality content and spam . For businesses that are ranking important, relevant, up-to-date, and accessible content is the golden key to success. Ryan Levering, a software engineer at Google, says it’s important to ensure your website has relevant and impactful content.
In practice, we have seen a significant impact on traffic by adding location-based events with schema or FAQs. It is important to assess current content and score what is working and what is not.
Google rolled out a useful content update in August 2022. In December, it introduced EEAT and updated its quality reviewer guidelines . How do you review your content to ensure it meets the latest criteria? Let’s walk through the following five steps to determine how useful your content is:
Content Audit: Audit your current content. Do some analysis. Find out where your competitors are and find new relevant keywords.
Content Review: Evaluate your current content to see how useful it is to readers.
Content Marketing Plan : Based on the above, prepare a content plan and calendar.
Content Creation: SEO best practices for optimizing and creating content in line with your business goals. Ensure navigational, informational, and transactional coverage.
Measure impact: Ensure you can measure content performance through tracking and reporting.
Videos can also drive relevant traffic. However, most businesses still d argentina mobile database on’t use them in their marketing strategy. Because video search is localized based on the device used, which uses the searcher’s location, video results can change. Clicking on a video will take you directly to the website. How does adding video to your GBP change engagement and increase traffic?
If you want to build a good following, consider creating videos on the following topics:
About your products and services.
What can customers expect.
What are the customer reviews?
Frequently asked questions.
Many of our clients have found that adding discoverable videos has increased their website traffic, and this simple trick can also help you drive quality traffic from channels like Google Discover .
A good example for you might be TikTok or Instagram. These social networks have gained massive attention in 2022.
Consumers preferred to use these social networks instead of Google when searching for keywords. And this was in everyday life situations. For example, they were looking for entertainment, shopping and restaurants in the location where they were. Social networks directly influence decisions based on experiences through images and videos.
Local businesses must provide useful content
Updating content should be a key factor for every business and marketer , as it addresses issues of poor quality content and spam . For businesses that are ranking important, relevant, up-to-date, and accessible content is the golden key to success. Ryan Levering, a software engineer at Google, says it’s important to ensure your website has relevant and impactful content.
In practice, we have seen a significant impact on traffic by adding location-based events with schema or FAQs. It is important to assess current content and score what is working and what is not.
Google rolled out a useful content update in August 2022. In December, it introduced EEAT and updated its quality reviewer guidelines . How do you review your content to ensure it meets the latest criteria? Let’s walk through the following five steps to determine how useful your content is:
Content Audit: Audit your current content. Do some analysis. Find out where your competitors are and find new relevant keywords.
Content Review: Evaluate your current content to see how useful it is to readers.
Content Marketing Plan : Based on the above, prepare a content plan and calendar.
Content Creation: SEO best practices for optimizing and creating content in line with your business goals. Ensure navigational, informational, and transactional coverage.
Measure impact: Ensure you can measure content performance through tracking and reporting.