If you need to reduce expenses, then
Posted: Wed Feb 12, 2025 3:57 am
Are you building online marketing? Instead of making costly and hasty marketing decisions, learn how to position your brand to thrive in the long term.
If you're looking to improve your marketing strategy, you need to avoid unnecessary hasty decisions and costly investments. Find out how to promote your brand so that it thrives in the long term and survives am sri lanka mobile database ong your closest competitors.
Unless you're a seasoned marketer or an agency salesperson with a portfolio of big-name brands and major clients, you're probably working against stress and enduring pressure to perform.
Keep your emotions aside, otherwise you can easily get carried away and make unnecessarily high investment costs. These hasty decisions are then at odds with the short-term and long-term health of your business.
In this article, you'll learn the most common mistakes marketers make. We'll show you more thoughtful alternatives that will help every brand survive and thrive in the long term. And all at minimal cost!
Mistake 1: Truncation instead of reduction
You’ve probably heard that marketing is a flywheel. What does that mean? In the algorithm of the major self-learning platforms, cutting costs means a severe penalty that will last longer than the time it takes to turn campaigns back on.
What to do?
Keep active every advertising campaign that you know is bringing you positive results, whenever possible.
Understand that you are in good company.
Take a deep breath and start by stepping back a little, but only where you see a less immediate impact.
If you don't see any opportunities in your campaign segments, you may need more precise segmentation:
Journey start, mid-way, or journey end at the campaign level.
By ad set-level goal.
These basic metrics will help you assess where your ad performance is relatively weak and where a reduction is warranted.
If you're looking to improve your marketing strategy, you need to avoid unnecessary hasty decisions and costly investments. Find out how to promote your brand so that it thrives in the long term and survives am sri lanka mobile database ong your closest competitors.
Unless you're a seasoned marketer or an agency salesperson with a portfolio of big-name brands and major clients, you're probably working against stress and enduring pressure to perform.
Keep your emotions aside, otherwise you can easily get carried away and make unnecessarily high investment costs. These hasty decisions are then at odds with the short-term and long-term health of your business.
In this article, you'll learn the most common mistakes marketers make. We'll show you more thoughtful alternatives that will help every brand survive and thrive in the long term. And all at minimal cost!
Mistake 1: Truncation instead of reduction
You’ve probably heard that marketing is a flywheel. What does that mean? In the algorithm of the major self-learning platforms, cutting costs means a severe penalty that will last longer than the time it takes to turn campaigns back on.
What to do?
Keep active every advertising campaign that you know is bringing you positive results, whenever possible.
Understand that you are in good company.
Take a deep breath and start by stepping back a little, but only where you see a less immediate impact.
If you don't see any opportunities in your campaign segments, you may need more precise segmentation:
Journey start, mid-way, or journey end at the campaign level.
By ad set-level goal.
These basic metrics will help you assess where your ad performance is relatively weak and where a reduction is warranted.