With eBooks, you can address your prospects
Posted: Wed Feb 12, 2025 3:48 am
Writing eBooks is a way to establish your brand as a reliable and trustworthy source. It gives you the opportunity to better position yourself as an authority in your niche or industry. ’ pain points in exchange for their contact information, which can be used to further nurture them.
If you are planning to include eBooks in inbound, it is important to pay attention to quality. Your content should be able to answer all the questions about a specific topic or issue. You can include statistics, facts, and other compelling details that prove your expertise in this niche.
Creating case studies
According to a B2B buyer survey conducted pakistan phone number list by Demand Gen, 47% of buyers find case studies and testimonials very important. Case studies are very effective because they show the prospect that your product or service has solved similar problems for people like them.
As a business owner or marketing expert, you're more likely to be convinced of this by stories of brands similar to yours that have solved a specific problem with a solution (say, a marketplace automation tool).
Instead of waking up to a ton of ads vying to steal your screen space at once, as much as you can relate to this problem, it's natural to think that the solution will work for you too.
Make sure you collect customer testimonials and create case studies of their results. This will make it easier to convince leads who are deep in your funnel. If they have an idea of the results they will get, then the leads will be able to build trust and be ready to buy.
Infographic design
Long forms of text are often difficult to understand. That is why infographics are very effective. With infographics, you can deliver content and data in an easy-to-understand graphical format. If you decide to incorporate infographics into your inbound strategy, short summaries and facts, images, data charts, etc., it will work like magic.
If you are planning to include eBooks in inbound, it is important to pay attention to quality. Your content should be able to answer all the questions about a specific topic or issue. You can include statistics, facts, and other compelling details that prove your expertise in this niche.
Creating case studies
According to a B2B buyer survey conducted pakistan phone number list by Demand Gen, 47% of buyers find case studies and testimonials very important. Case studies are very effective because they show the prospect that your product or service has solved similar problems for people like them.
As a business owner or marketing expert, you're more likely to be convinced of this by stories of brands similar to yours that have solved a specific problem with a solution (say, a marketplace automation tool).
Instead of waking up to a ton of ads vying to steal your screen space at once, as much as you can relate to this problem, it's natural to think that the solution will work for you too.
Make sure you collect customer testimonials and create case studies of their results. This will make it easier to convince leads who are deep in your funnel. If they have an idea of the results they will get, then the leads will be able to build trust and be ready to buy.
Infographic design
Long forms of text are often difficult to understand. That is why infographics are very effective. With infographics, you can deliver content and data in an easy-to-understand graphical format. If you decide to incorporate infographics into your inbound strategy, short summaries and facts, images, data charts, etc., it will work like magic.