Google Analytics in Digital Marketing
Posted: Tue Feb 11, 2025 11:01 am
Google Analytics is extremely versatile and offers, among other things, custom reports that other users have created for their digital marketing. These can be reports on access numbers and backlinks, for example, or the measurement and analysis of social media traffic. You can also create your reports completely yourself and use the extensive pool of metrics in Google Analytics. Google Analytics is available to all users with a Google account and is aimed at small and medium-sized websites. Samples of the collected data are used for the reports.
Google Analytics is basically free. However, there is a premium car owner database version with personal support from Google Support and a larger measurable data volume. This version is priced differently depending on the size of the booked package.
The HubSpot Analytics tool was developed specifically for inbound marketing . This means that blogs, social media, SEO, landing pages - all of these marketing instruments - are not viewed separately, but as a whole. The graphics are clear, and data and timelines can be processed in a variety of ways. You can see exactly where your traffic is coming from and see what is working and what isn't in your marketing strategy. For example, you can see how your email marketing is developing, whether your social media efforts have paid off, and whether you are generating organic traffic. All available data is analyzed to create reports.
Google Analytics is basically free. However, there is a premium car owner database version with personal support from Google Support and a larger measurable data volume. This version is priced differently depending on the size of the booked package.
The HubSpot Analytics tool was developed specifically for inbound marketing . This means that blogs, social media, SEO, landing pages - all of these marketing instruments - are not viewed separately, but as a whole. The graphics are clear, and data and timelines can be processed in a variety of ways. You can see exactly where your traffic is coming from and see what is working and what isn't in your marketing strategy. For example, you can see how your email marketing is developing, whether your social media efforts have paid off, and whether you are generating organic traffic. All available data is analyzed to create reports.