It is the students in that position in the team
Posted: Mon Dec 23, 2024 8:55 am
Next, I will use a case to further analyze it in detail. 4. Private domain formulation case reference Then let's use a case to further analyze it in detail. The following case is a private domain of a beauty and skincare company. It planned a private domain community fission promotion activity.When this company approached me to do this, it actually had another core purpose, which was to migrate friends from personal WeChat, social groups and other channels to the enterprise WeChat. Therefore, the main target users of this event are friends from the original social groups or personal WeChat.
The entire event is actually quite simple: it is to jamaica mobile number preheat and promote the event through the original social groups, personal WeChat Moments and other channels. All users who are interested in participating in the event can follow its enterprise WeChat customer service number and then get a personal exclusive poster. At the same time, they will be guided into a new community. Then users will fission new users by sharing posters. They will also first follow the enterprise WeChat customer service number and then enter the community to conduct a sales conversion through script promotion.
The above is the background and brief introduction of its entire event.Next, let's break down in detail how we should formulate a reasonable plan for such a private domain community fission activity. . Clarify the private domain operation path map. The first step is to design a rough activity link, that is, an operation path map, based on the activity form. How can private domain operators efficiently formulate and optimize private domain operations? According to this activity link, we can actually divide the entire activity into five stages: Preparation period: that is, the early stage of activity preparation, including the preparation of materials, poster design, and the setting of related backgrounds; Activity warm-up period: mainly through personal WeChat accounts, Moments, and offline channels to carry out activity warm-up publicity and promotion; Fission growth and new customer community promotion: including the first order activation of new customers and the repurchase conversion of old customers; Hot product return activities.
The entire event is actually quite simple: it is to jamaica mobile number preheat and promote the event through the original social groups, personal WeChat Moments and other channels. All users who are interested in participating in the event can follow its enterprise WeChat customer service number and then get a personal exclusive poster. At the same time, they will be guided into a new community. Then users will fission new users by sharing posters. They will also first follow the enterprise WeChat customer service number and then enter the community to conduct a sales conversion through script promotion.
The above is the background and brief introduction of its entire event.Next, let's break down in detail how we should formulate a reasonable plan for such a private domain community fission activity. . Clarify the private domain operation path map. The first step is to design a rough activity link, that is, an operation path map, based on the activity form. How can private domain operators efficiently formulate and optimize private domain operations? According to this activity link, we can actually divide the entire activity into five stages: Preparation period: that is, the early stage of activity preparation, including the preparation of materials, poster design, and the setting of related backgrounds; Activity warm-up period: mainly through personal WeChat accounts, Moments, and offline channels to carry out activity warm-up publicity and promotion; Fission growth and new customer community promotion: including the first order activation of new customers and the repurchase conversion of old customers; Hot product return activities.