The importance of a corporate blog for ecommerce
Posted: Tue Feb 11, 2025 8:42 am
Loading speed , even if it were not a direct positioning factor, undoubtedly affects visitor satisfaction , as excessive viewing times disengage users and make it more difficult to take them to the end of the sales funnel.
Fortunately, there are several tools to determine which factors affect loading times, in particular the Pingdom Speed Test and Google PageSpeed Insights , which help us to visualize the graphic resources that have a significant impact.
Designing a user-friendly architecture means thinking chinese overseas europe data about a content layout that can be found in the shortest possible time and with a reduced number of steps: distributing products within cascading sub-categories slows down the purchasing process (with the consequent risk of abandonment) and gives Google an impression of low importance. It is therefore advisable to conceive the position of the products in such a way that they are as close as possible to the Home page and reachable if possible with less than 3 clicks.
Finally, I cannot fail to mention the company blog for e-commerce : introducing a section dedicated to information about your business into your portal allows you to intercept visitors within the zero moment of truth (the information research phase that introduces surfers to the sales funnel).
It is therefore a question of creating an editorial plan developed starting from the frequent needs of your target. Quality content, exhaustive with respect to the research intent and as original as possible, serves to increase the relevance in the minds of consumers of the brand with respect to the sector in question. A portal specialized in the sale of gardening products can host, for example, a company blog on techniques for protecting your plants from parasites, caring for them from the elements, which fertilizers are best suited to promote their growth, etc., in order to become an authoritative point of reference for your audience.How to choose the right tone of voice to promote yourself
Fortunately, there are several tools to determine which factors affect loading times, in particular the Pingdom Speed Test and Google PageSpeed Insights , which help us to visualize the graphic resources that have a significant impact.
Designing a user-friendly architecture means thinking chinese overseas europe data about a content layout that can be found in the shortest possible time and with a reduced number of steps: distributing products within cascading sub-categories slows down the purchasing process (with the consequent risk of abandonment) and gives Google an impression of low importance. It is therefore advisable to conceive the position of the products in such a way that they are as close as possible to the Home page and reachable if possible with less than 3 clicks.
Finally, I cannot fail to mention the company blog for e-commerce : introducing a section dedicated to information about your business into your portal allows you to intercept visitors within the zero moment of truth (the information research phase that introduces surfers to the sales funnel).
It is therefore a question of creating an editorial plan developed starting from the frequent needs of your target. Quality content, exhaustive with respect to the research intent and as original as possible, serves to increase the relevance in the minds of consumers of the brand with respect to the sector in question. A portal specialized in the sale of gardening products can host, for example, a company blog on techniques for protecting your plants from parasites, caring for them from the elements, which fertilizers are best suited to promote their growth, etc., in order to become an authoritative point of reference for your audience.How to choose the right tone of voice to promote yourself