Futuristic Metaverse City with Nature
Posted: Tue Feb 11, 2025 7:55 am
The future of brands in the metaverse
Despite these limitations, some versions of the metaverse are already being implemented and some argue that this is where the future of brands lies, but is this really the case? Below, we tell you about some of the possibilities that the metaverse has for brands.
Virtual stores
You might say that this already exists – it’s called e japan mobile database -commerce . But no, it’s much more futuristic than that. In the metaverse, a clothing brand can create a design that customers can only wear in the virtual world . Ukrainians Daria Shapovalova and Natalia Modenova have already done this – it’s called DRESSX and it’s a platform for digital clothing, NFT fashion items and AR (augmented reality) looks.
The famous auction house Sotheby's has also dabbled in this with its Sotheby's Metaverse, where they auction off virtual works such as CryptoPunks, pixelated miniatures that represent fictitious faces. Prices for these works already reach $500,000. If you're wondering who would pay for goods that can only be enjoyed in the metaverse, you're not alone. But there are those who argue that customers' virtual purchases can encourage them to make purchases in the physical world and expand the reach of brands.
Despite these limitations, some versions of the metaverse are already being implemented and some argue that this is where the future of brands lies, but is this really the case? Below, we tell you about some of the possibilities that the metaverse has for brands.
Virtual stores
You might say that this already exists – it’s called e japan mobile database -commerce . But no, it’s much more futuristic than that. In the metaverse, a clothing brand can create a design that customers can only wear in the virtual world . Ukrainians Daria Shapovalova and Natalia Modenova have already done this – it’s called DRESSX and it’s a platform for digital clothing, NFT fashion items and AR (augmented reality) looks.
The famous auction house Sotheby's has also dabbled in this with its Sotheby's Metaverse, where they auction off virtual works such as CryptoPunks, pixelated miniatures that represent fictitious faces. Prices for these works already reach $500,000. If you're wondering who would pay for goods that can only be enjoyed in the metaverse, you're not alone. But there are those who argue that customers' virtual purchases can encourage them to make purchases in the physical world and expand the reach of brands.