Tools and Resources for SEO and SEM
Posted: Tue Feb 11, 2025 5:33 am
There is a wide variety of tools that allow you to monitor and control your SEO and SEM strategies. Some are more useful for one area than for the other. The most well-known are:
Google Keyword Planner
This is a free tool provided by Google that provides information on monthly search volumes and keyword competition. It will be very useful for identifying relevant terms to include in SEO austria mobile database and SEM strategies, as it helps understand which ones are more popular and competitive than others, in addition to seeing if their trend is increasing or not, you can also analyze the competition. Among its disadvantages, it is necessary to have a Google Ads account.
This tool gives you a range of monthly volume between a minimum and maximum, for example: 10-100. It is worth clarifying that Google Keyword Planner is more commonly used for paid marketing strategies (SEM), as it allows you to obtain keywords and their monetary values to develop an online advertising strategy.
Google Keyword Planner
Google Analytics
This other tool allows you to monitor website traffic in real-time. Its main advantages consist of being able to analyze user behavior, keep track of conversions, and create custom reports. This will be especially effective for evaluating how well or poorly applied strategies are, being able to obtain detailed information on how users interact with your site. Among its disadvantages, it is worth mentioning that it requires professional instruction and learning curve, as it is not easy to use this tool.
Google Keyword Planner
This is a free tool provided by Google that provides information on monthly search volumes and keyword competition. It will be very useful for identifying relevant terms to include in SEO austria mobile database and SEM strategies, as it helps understand which ones are more popular and competitive than others, in addition to seeing if their trend is increasing or not, you can also analyze the competition. Among its disadvantages, it is necessary to have a Google Ads account.
This tool gives you a range of monthly volume between a minimum and maximum, for example: 10-100. It is worth clarifying that Google Keyword Planner is more commonly used for paid marketing strategies (SEM), as it allows you to obtain keywords and their monetary values to develop an online advertising strategy.
Google Keyword Planner
Google Analytics
This other tool allows you to monitor website traffic in real-time. Its main advantages consist of being able to analyze user behavior, keep track of conversions, and create custom reports. This will be especially effective for evaluating how well or poorly applied strategies are, being able to obtain detailed information on how users interact with your site. Among its disadvantages, it is worth mentioning that it requires professional instruction and learning curve, as it is not easy to use this tool.